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International Business Institute

How to Help the 39 Country Initiative

Ivey MSc students helping to pack books for the 39 Country Initiative

March 18, 2022: A large number of books are currently being collected for our next shipment through the 39 Country Initiative. Thank you to the following Ivey MSc students for helping to organize and pack the many books that have been generously donated for this project: top row: Jake Janicki, Lucas Cicchelli, Prof. Paul Beamish, Amandeep Sehgal, Jared Bell, Manasvi Narolia, Adam Odisho; bottom row: Kersti Landra, Hilary Macdougall.


Want to help?

There are many ways to support the 39 Country Initiative:

  1. Donate textbooks (less than 15 years old), journals, course packs, and cases to any of the groups collecting material for eventual shipment to a university in one of the 39 countries.
  2. Organize the collection of content at your institution.  Ask faculty and students to donate content.  Put out a collection box(es).  Remind people every few months.  See if the on-campus or near campus book store has content. (You'll need some storage space.)  The Academy of International Business has generously offered some financial assistance with shipments.
  3. Consider volunteering with a university near your location to help sort and package material for shipment.  Start a little friendly competition! Click here for a list of schools actively participating in the 39 Country Initiative.
  4. Spread the word within the 39 eligible countries about the case content available for free use there.

Consider a gift in support of the cost of shipping a container of content. The typical cost of a 10 ton shipment is in the range of US $5000.  However, any size of donation is welcome.  Tax receipts are available (Ivey will provide an acknowledgement of all gifts for tax purposes).  Your gift can be made as a one-time gift or a multi-year pledge.  Pledges can be made monthly, quarterly or annually using any one of the quick and convenient methods below. Thank you for your generous support.

Cheque or Money Order

Please send a cheque or money order payable to Ivey Business School at Western University to:

The Ivey Annual Fund
Advancement Department
Ivey Business School
1255 Western Road
London, Ontario, Canada   N6G 0N1

Please indicate that you would like your donation to be used in support of the 39 Country Initiative.

Phone or Fax

You can make your credit card gift by telephone, fax or secure online pledge form.  Please provide us with your credit card number and expiration date. Also, please indicate that you would like your donation to be used in support of the 39 Country Initiative.

Tel: 519-661-3399 or 1-877-483-9896
Fax: 519-661-4171


Visit our donation page and enter the gift amount and type (one-time or recurring). Please choose “Other” for your Gift Designation and enter 39 Country Initiative in the Special Instructions.

You will need your unique identification number to set this up – please call 1-877-483-9896 or 519-661-3399 or email to find out your number. 

If you do not have an existing pledge to Ivey, please ensure you also let us know to expect your donation so that the University directs your funds to Ivey, and please indicate that you would like your donation to be used in support of the 39 Country Initiative.

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