Consumers are starting to see more and more online advertising infused with emotion this holiday season. In previous years, brands like WestJet have succeeded in taking emotion-filled content to a digital platform, but there are always pros and cons to weigh for brands looking to take their advertising online.
Assistant Professor Dante Pirouz spoke with CBC News about the financial pressures and potential big payoffs of implementing online marketing campaigns.
"There is a lot of pressure and the reason is cost savings — trying to maximize the efficiency of the budgets,” said Pirouz. "You're cutting costs hopefully and also hopefully getting access to consumers who are on the internet or on their phones and not necessarily sitting down watching prime time television or reading a magazine.”
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