In 2010, Rokham Fard and fellow co-founders Tarik Gidamy, Shayan Hamidi and Ali Ajellu launched a brokerage-meets-online housing database called TheRedPin. The business has expanded to a fully licensed, consumer-centric brokerage with 120 employees, servicing the Greater Toronto Area and Vancouver.
TheRedPin now faces the challenge of creating an incentive or reward system for its unlicensed employees to inspire them to bring in more clients. The Globe and Mail turned to business experts, including Associate Professor Ann Frost, to address the challenge.
“In-house, the company could try having separate finance, tech and loyalty departments,” said Frost. “Each team would be responsible for getting business and feel more connected, engaged and meaningful in the work they were doing because they could directly see their results.”
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