June Cotte | Buying a Prius isn't always an ethical choice

There is general agreement hybrid cars are better for the environment, but are consumers buying them for ethical reasons?

In an article in Quartz, Marketing Professor June Cotte argues that social awareness does indeed play a huge role in the ethical decisions we make as consumers.

“More publicly visible products are more likely to be contagious because people can see you doing that. There is that social comparison which prompts more herd virtuous behavior.”