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High-end companies most vulnerable to knockoffs

  • The Globe and Mail
  • |
  • Aug 11, 2017
High-end companies most vulnerable to knockoffs

Once a company introduces a new product on the market, it doesn't take long before a counterfeit knockoff appears for a cheaper price.

Assistant Professor Hubert Pun discusses the issue of copycat manufacturing with The Globe and Mail, sharing findings from his research that companies with lower-quality products are less likely to face counterfeiters, while those with higher-quality products are more likely.