The secret to extraordinary impact – a partnership between business and NGO
LONDON, ON, June 2, 2014 – The WWF Living Planet @Work Championed by HP program, which offers hands-on help to anyone interested in championing more sustainable business practices and encouraging employee giving to world-changing conservation projects, demonstrates the power of partnerships between businesses and NGOs. This partnership, conceived over four year ago, exceeded expectations, engaging hundreds of companies and raising over half a million dollars for WWF-Canada’s conservation efforts through workplace giving initiatives.
The program is a perfect example of the good that can come from collaborative partnerships. But such success isn’t always easy.
At an upcoming Ivey Idea Forum called Partnering for Sustainability: The Secret to Extraordinary Impact, Ivey Associate Professor Oana Branzei and Network for Business Sustainability (NBS) researcher Barbara Gray will address how businesses and not-for-profit organizations can pursue partnerships to address complex challenges and why some partnerships fail. They’ll also discuss best practices for creating winning collaborations. The event will also feature insights from Living Planet @Work’s two key champions, HP’s Frances Edmonds and the WWF’s Adrienne Lo, on how they mastered their partnership.
The presentation is part of the Ivey Idea Forum: Leading Insights for Business Innovation series, which provides executives, Ivey alumni, business students and prospective students with guest speakers and events to explore new ideas, perspectives and solutions for evolving business issues. It is based on the NBS Executive Report Sustainability through Partnerships, which provides guidance on how to select the right partner and manage the partnership process
EVENT DETAILS
Wednesday, June 4, 2014
Location: Ivey’s Tangerine Leadership Centre (King & York St.), Toronto
Media opportunities:
8-9:30 a.m. – Presentations by Oana Branzei and Barbara Gray and Q&A with Frances Edmonds and Adrienne Lo
About the Network for Business Sustainability (NBS)
A Canadian non-profit established in 2005, the Network for Business Sustainability is a powerful and growing network of international academic experts and business leaders. NBS produces authoritative resources on important sustainability issues – with the goal of shaping management practice and research. We connect thousands of researchers and professionals worldwide who are interested in corporate social responsibility (CSR) and who believe in the value of research-based practice and practice-based research.
About the Ivey Business School, Western University
The Ivey Business School (www.ivey.ca) at Western University is Canada’s leading provider of relevant, innovative and comprehensive business education. Drawing on extensive research and business experience, Ivey faculty provide the best classroom experience, equipping graduates with the skills and capabilities they need to tackle the leadership challenges in today’s complex business world. Ivey offers world-renowned undergraduate and graduate degree programs as well as Executive Development at campuses in London (Ontario), Toronto and Hong Kong.
MEDIA CONTACT:
Ivan Langrish
Senior Manager, Media Strategy
416-203-0664
ilangrish@ivey.ca
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