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Ivey teams make top 10 for Canada’s Next Top Ad Exec

  • Communications
  • |
  • Mar 9, 2017
Ivey teams make top 10 for Canada’s Next Top Ad Exec

Photo from Canada's Next Top Ad Exec

Two teams of HBA students are among the 10 finalists for Canada’s Next Top Ad Exec, a Canada-wide marketing and advertising case competition.

Tom Grainger and Corrine Tansowny make up one two-person team while Michelle Osei-Bonsu and Emily Zhou the other. All four students are HBA ’17 candidates.

Teams will compete to pitch a marketing campaign to the competition’s lead sponsor. The students have been working on their big ideas since registration opened in November. So far, they’ve successfully completed the first two phases: the elevator pitch and the strategy document.

The final phase is scheduled for Monday, March 27, when the top 10 teams will present their ideas in Toronto to a panel of 25 judges.

Canada’s Next Top Ad Exec also serves as a powerful networking opportunity. The students meet with industry experts, professors, competition sponsors, and other Top Ad competitors from across the country.