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Ivey launches new corporate reputation management program

  • Communications
  • |
  • May 5, 2017
Ivey launches new corporate reputation management program

An organization’s reputation can be thrust unexpectedly into the spotlight by an employee scandal, challenging business results, a slip of the tongue, or bad leadership.

If it happens to your organization, do you know how to handle it?

The Ivey Business School is partnering with communications firm Navigator to launch a new corporate reputation management program.

“Managing reputation risk is now a core competency for any business leader,” said Mark Healy, Ivey’s Executive Director of Executive Education. “This program will prepare executives in a manner that goes beyond the classroom and puts our executives on the front lines of managing risk.”

The executive development program uses simulations and case studies to prepare senior executives with the strategies and tactics to plan, respond, and recover from situations that could tarnish their organization’s reputation. The program equips participants to manage crises and build trust with the stakeholders that matter most.

“In 20 years of working with Canada’s top corporations and CEOs, we have never seen as many business leaders and board directors identifying reputation risk as a leading business challenge,” said Jaime Watt, executive chairman of Navigator. “Our partnership with Ivey—the first program of its kind in Canada—will bring together experts and academics to provide an intensive readiness and assessment program to manage reputation risk.”

The five-day program runs November 5-10, 2017 at St. Andrew's Club and Conference Centre in Toronto. It is taught by a team of professors, business leaders, and communications experts.