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Western students celebrate 40th anniversary of case competition

  • Communications
  • |
  • Apr 11, 2018
Western students celebrate 40th anniversary of case competition

This year marked the 40th anniversary of the Business 1220E Case Competition at Ivey Business School, with an unprecedented 63 teams competing.

The annual competition is open to first-year Western students enrolled in Pre-Business courses, testing their problem-solving skills with a general management case and presentation to judges.

This year’s case featured the B’nai Brith Camp in Kenora, Ontario, a not-for-profit summer wilderness camp. After two unprofitable years, student teams were asked to determine the best path forward for the camp in a presentation to judges that included Ivey’s Aindrea Cramp, Director, HBA Program Services; Eric Silverberg, Co-Founder and Talk Master, Speaker Labs; and Brenda Tessler Donen, Executive Director, B’nai Brith Camp.

The winning team consisted of six Western students: Uv Sandhu, Bijan Mirshahi, Jessica Hu, Danilla Xing, Bradley Perez, and Carl Zhou.