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Business Foundations case competition bigger than ever

  • Communications
  • |
  • Apr 24, 2019
Business Foundations case competition bigger than ever

Members of the winning team. Front, left to right: Jessica Shao, Kimberley Lu, and Jessica Sun. Back, left to right: Eric Kogut, Christopher Mohan, and Elliot Lam

The 2019 Business Foundations Case Competition was bigger than ever, with 72 teams and almost 400 students competing.

The annual competition is open to first-year Western students enrolled in Business Foundations courses, and tests their problem-solving skills with a general management case and presentation to judges.

This year’s case centred on White Rock Skimboarding, a summer business started by Alex Dobbie, HBA ’17, while still a student. Since Dobbie was transitioning into a full-time consulting position, the student teams had to consider future options for the business.

During the competition finals on April 5 at Ivey’s BMO Financial Group Auditorium, three finalist teams presented to judges including Dobbie; Jenni Denniston, HBA ’04, Director of Admissions, Blyth Academy; and Lecturer Mary Weil, Faculty Director of Ivey’s HBA program.

The winning team consisted of six Western students: Eric Kogut, Elliot Lam, Kimberley Lu, Christopher Mohan, Jessica Shao, and Jessica Sun.

Created by Ivey faculty in 1978, the competition is completely voluntary. Those interested form their own groups of four to six students and apply their problem-solving tools and skills to a general management case chosen for the competition.