The 2021 Business Foundations Case Competition continued its track record of success when it was held virtually on April 6. This year, 65 teams competed through preliminary and semi-final rounds, and three finalists presented to judges before an audience of 600 guests. The winning team consisted of five Western students: Kirsten Davis, Elyse Malleck, Mylan Nguyen, Emma Parkinson, and Grace Zhou.
Hosted by the Business Foundations department at Ivey, the annual competition is open to first-year Western students enrolled in Business Foundations courses. Created by Ivey faculty in 1978, the competition is completely voluntary. Those interested form their own groups of four to six students to apply their problem-solving skills to a general management case chosen for the competition and present their analyses to a panel of judges. This year’s case was Intellitix: Turning Up the Volume, written by Manosij Majumdar, and featuring Ivey Lecturer Eric Janssen, HBA ’09 and MBA ’20, who is chief revenue officer at Intellitix.
Two other finalist teams shared honours as runners-up. The members of the two teams were:
- Meera Aggarwal, Nuna Mequanint, Ameena Naqvi, Kacey Niu, Kimber Stokes, and Jenny Zhao; and,
- Kristen Cho, Lauren Fong, Kelly Guo, Tiffany Too, and Cordelia Wong.
Thank you to the judges
The judging panel included:
- Bella Copland, Programme Delivery Manager, IN4.0 Group;
- Eric Janssen, HBA ’09 and MBA ’20, Lecturer, Entrepreneurship, Ivey Business School; and,
- Darren Meister, Associate Dean, Faculty Development, Ivey Business School.
