In an era of rapid change, Ivey Business School has unveiled a new chapter in its journey of educational excellence: Bold Ambition, a forward-looking vision designed to reimagine experiential business learning for the world. Watch the video above.
Described by Dean Julian Birkinshaw as an evolution of Ivey’s legacy, Bold Ambition doubles down on the School's renowned case-based, immersive learning approach while expanding access and adaptability to meet technological advances and the changing needs of students.
“This isn’t about rewriting who we are – it’s about extending our impact globally by empowering more learners in more places, with tools and insights designed for the challenges of tomorrow,” said Birkinshaw. “At Ivey, we’ve always believed in the transformative power of business education. Bold Ambition drives us to create even greater impact. It’s more than a vision – it’s a promise. A promise to lead, to innovate, and to make business education a catalyst for positive change.”
Responding to a changing world
Bold Ambition builds on the momentum of Ivey Next, the 2022 strategic framework that redefined the School's mission through six key goals: Advance Thought Leadership, Innovate Student Experience, Develop Global Citizens, Support Lifelong Learning, Foster an Inclusive Culture, and Strengthen Organizational Agility.
While preserving these foundational goals, the new strategy tackles the major shifts transforming higher education, from artificial intelligence (AI) and global disruptions to the growing demand for flexible, multi-format learning.
At the heart of the initiative is a powerful vision: To reimagine experiential business learning for the world.
“Reimagining experiential business learning means maintaining the rigour of our case method while adapting how, where, and when we deliver it,” said Birkinshaw. “From AI-enhanced education to hybrid formats and more inclusive program design, we are extending our reach to more people in more places, including underserved and emerging markets.”
Values at the core
Bold Ambition is also firmly grounded in Ivey’s core values – integrity, community, inclusivity, and courage – and aligns with the School’s overarching purpose: Inspiring leaders for a sustainable and prosperous world.
“While Bold Ambition introduces a new vision and set of priorities, it does not replace or shift our values. As we take on new initiatives and broaden our reach, these values become even more important in guiding how we lead, collaborate, and make decisions,” said Birkinshaw.
He compares Bold Ambition to a twin-engine aircraft: one engine representing Ivey’s established excellence in experiential learning, the other driving technological innovation and transformation.
“Together, they keep us resilient and ready for whatever’s ahead,” he said.
The four strategic priorities driving Bold Ambition
- Transform Experiential Learning – We will be a world leader in leveraging digital innovation to make experiential learning more accessible and impactful for learners worldwide.
- Open More Pathways – We will expand access to transformative Ivey learning for motivated and capable learners regardless of background, life stage, or geography.
- Create Insights that Matter – We will prioritize research on the critical issues facing the world today and make it accessible to learners, business leaders, and policy-makers around the world.
- Expand Global Impact – We will broaden Ivey’s global reach by sharing our research, teaching methods, and insights with learners and educators worldwide.
From ambition to action
Ivey is implementing Bold Ambition in strategic phases – some already underway, others planned for the near future – to align with the School’s capacity and ensure meaningful impact. Progress will be measured through specific metrics focused on reach, innovation, inclusion, and global recognition.
Birkinshaw says as the plan moves from bold ambition to bold action, its success depends on the commitment of the Ivey community – faculty, staff, students, and alumni – to bring it to life.
“We envision a future for Ivey where our alumni, students, faculty, and staff are agents of positive change – leaders with strong character; ready, willing, and able to take on society’s biggest challenges. In doing so, Ivey is not only reaffirming its role as Canada’s leading business school, but expanding its presence on the global stage,” he said. “That’s the promise of Bold Ambition: to transform learning, empower future leaders, and shape a better world through business education that emphasizes experiential learning, critical thinking, and innovative business practices.”
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