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60 Second Entrepreneur: Steve Lister - Planned Perseverance Pays

Feb 7, 2014

Steve Lister, co-founder of Imperial Capital, talks about the effectiveness of combining goal setting and perseverance, perfectly summed up in his motto "Planned Perseverance Pays." He calls on entrepreneurs to set detailed goals mapping out what they want to accomplish and to then persevere in the face of adversity.