Expertise: Marketing, B2B Marketing, Strategy
Mark Vandenbosch is a Professor of Marketing and former Acting Dean. He earned his BA, Honors Business Administration from Western University and his PhD from the University of British Columbia. He has held visiting professorships at IMD in Switzerland and INSEAD in France.
Mark’s research interests are centred on competitive strategy, product management, and marketing research. He has written numerous cases on issues concerned with competitive analysis, strategy market planning, advanced technology marketing and business-to-business marketing.
Mark has worked with many leading organizations in marketing research and marketing strategy including Tetra Pak, National Semiconductor, Hewlett Packard, Allied Signal, Bank of Montreal, Medtronic, Syngenta, Loyalty One, Cisco Systems, Pirelli, Sony, Canon, ABB, IBM, Allianz, Aegon, SEB Swedbank, 3M, National Semiconductor, Agromart, Skanska, BDC, OMERS, Maple Leaf Foods, and Deloitte.