Kirk Kristofferson

Kirk Kristofferson is the R.A. Barford Professor of Marketing Communications at the Ivey Business School. He earned his Ph.D. from the University of British Columbia in Vancouver, Canada. His research program is centered in social influence and understanding its effects in prosocial and marketplace contexts. Kirk also investigates the persuasive effects of emerging technologies in marketing, with an emphasis on virtual reality and AI. His research has been published in multiple top outlets such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Retailing, Marketing Letters, Journal for the Association of Consumer Research, and the Cambridge Handbook of Consumer Psychology, and has been featured in numerous global media outlets such as Time Magazine, Harvard Business Review, the Washington Post. Kirk’s research has been awarded over $650,000 of external funding, and he has been recognized multiple times as one of Ivey’s top performing researchers. He is currently the Director of the Ivey Behavioural Lab. 

Kirk teaches in Ivey’s HBA, MBA, and PhD programs. His areas of expertise are Consumer Psychology and Marketing Strategy, and Kirk continuously strives to bring cutting-edge research into Ivey’s dynamic classroom environment. Kirk’s teaching performance has been recognized at every institution he has taught at. Kirk won the David G. Burgoyne Teaching Award at Ivey, the John W. Teets Outstanding Undergraduate Teaching Award at Arizona State University, and the Killam Graduate Teaching Award at the University of British Columbia.   

Kirk’s contributions to the field of consumer research have been widely recognized. He sits on the Editorial Review Boards at the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, Journal of Advertising Research, and Marketing Letters, and Kirk has twice received Outstanding Reviewer Awards at the Journal of Consumer Psychology.