Artificial intelligence is reshaping how organizations understand customers, compete for attention, and make marketing decisions. Yet many leaders struggle to move beyond experimentation or vendor-driven solutions toward a clear, customer-focused strategy. AI-Driven Marketing and Customer Strategy equips leaders with the frameworks and judgment needed to decide where AI truly creates customer value — and where it can undermine trust, differentiation, and long-term performance.

The program shows how AI-driven insights translate directly into stronger business results. Participants learn how to use AI to identify high-value customers, improve targeting and conversion, increase customer lifetime value, and allocate marketing resources more effectively. By connecting AI-enabled decision-making to revenue growth, sales effectiveness, and long-term profitability, the program helps leaders move from AI activity to measurable commercial impact.

Who Should Attend?

AI-Driven Marketing and Customer Strategy is designed for leaders who are accountable for growth, customer value, and strategic decision-making — and who must now determine how AI should shape those outcomes.

This program is ideal for:

• Senior Marketing and Growth Leaders
  CMOs, VPs of Marketing, Heads of Growth, and Brand Leaders responsible for driving revenue, improving conversion, and increasing customer lifetime value through smarter segmentation, targeting, and personalization.

• General Managers and Business Unit Leaders
  Executives accountable for P&L performance who need to understand how AI-enabled marketing and customer strategy translate into sales effectiveness, profitable growth, and competitive advantage.

• Customer and Experience Leaders
  Chief Customer Officers, Heads of Customer Experience, and CX Strategy Leaders seeking to use AI to improve retention, loyalty, and cross-sell, without eroding trust or brand equity.

• Digital, Data, and Transformation Leaders
  Chief Digital Officers, Heads of Analytics, and Transformation Leaders who must align AI capabilities with commercial strategy and customer outcomes, not just technical execution.

• Strategy, Innovation, and Commercial Leaders
  Leaders shaping go-to-market strategy, pricing, portfolio decisions, or new growth initiatives where AI-enabled customer insight plays a critical role.

This program is not designed for technical specialists seeking hands-on model development or tool training. Instead, it is built for leaders who must make informed, high-stakes decisions about how to use AI to drive sales, revenue growth, and long-term customer value.

What You'll Learn

In AI-Driven Marketing and Customer Strategy, you’ll develop a clear understanding of how artificial intelligence can be used to strengthen a customer-focused marketing strategy. Specifically, you will learn how to:

• Understand how AI is changing customer behaviour and decision-making
  Differentiate between traditional and AI-enabled customer environments, and recognize how digital and AI-driven contexts shape customer expectations, influence, and choice.

• Use customer data and AI-enabled insights to inform strategy
  Interpret customer insights, from aggregate data to individual-level signals, and understand how these insights can be applied to improve marketing and customer decisions.

• Design more effective segmentation, targeting, and positioning strategies
  Apply customer segmentation principles in AI-enabled environments to better define target markets and align value propositions.

• Map and manage digital and AI-enabled customer journeys
  Understand how customers interact across channels and touchpoints, and how AI can support more consistent and informed customer journey design.

• Evaluate the opportunities and limitations of AI in marketing
  Develop a realistic perspective on what AI can and cannot do, including the ethical, privacy, and trust implications of using customer data and automated decision systems.

• Apply customer insights across the organization
  Connect marketing and customer insights to broader organizational decision-making, including CRM use and long-term customer relationship management.

By the end of the program, you’ll have a grounded, practical framework for applying AI to marketing and customer strategy.