Profile
As a respected strategic communications and change management leader with more than 30 years of experience, Arlene is known for her ability to guide organizations through complex transformation with clarity, empathy, and purpose. As Principal of how.com since 1994, she has partnered with profit, not-for-profit, government and community-based organizations to deliver large-scale initiatives that improve organizational performance and stakeholder engagement whether locally, nationally or internationally.
As a Certified Change Management Professional (PROSCI), she combines strategic thinking with a practical, people-centred approach. Her ability to translate complex issues into clear, actionable strategies has made her a trusted advisor to many business leaders.
Throughout her career, she has successfully led high-profile change and engagement initiatives, including the launch of the Toronto Seniors Housing Corporation, the implementation of Ontario’s award-winning Wait Time Information System, and the clinician adoption program for ConnectingGTA, a digital health information portal supporting more than 20,000 clinicians. Her work has consistently delivered measurable results while fostering strong partnerships and sustainable organizational capacity.
Beyond her consulting practice, she is a passionate volunteer, coach, patient advocate, and board leader. Her contributions have been recognized through numerous awards for leadership, innovation, community service, and excellence in healthcare transformation, reflecting a career dedicated to creating positive and meaningful change for organizations and the communities they serve.