In Canada’s banking landscape, loyalty runs deep. Most Canadians stick with the financial institution they first opened an account with – a reality that makes early engagement critical for banks aiming to build long-term, high-value customer relationships.
This year’s Hack the Case competition challenged Ivey’s MSc students from all three of the program’s streams to step into that future. Their task: help Scotiabank uncover data-driven ways to identify which of its youngest clients – those just starting their financial journeys – are most likely to grow into high-value customers over the next 15 years.
The event, which ran April 7-22, was sponsored by Scotiabank and SAS and was styled after a corporate hackathon rather than a traditional case competition. The competition used Ivey’s new Digital Innovation Sandbox – a secure environment where students can work with synthetic data typically restricted for privacy reasons, offering a realistic glimpse into corporate innovation processes.
Working in teams, the students crafted proposals designed not just to interpret behaviour, but to influence, it and delivered their ideas to a panel of judges from Scotiabank, SAS, and Ivey.
Congratulations to the winners
- (First place – Team ASL strategy): Anny Luo (MSc, Digital Management), Minnie (Minxi) Jin (MSc, International Business), Renee Sun (MSc, Business Analytics), Evonne Wu (MSc, Digital Management), and Justin Zheng (MSc, Digital Management)
- (Second place – Team SASsy): Rui-Yuan Hu (MSc, Business Analytics), Rovel Persaud (MSc Business Analytics), Paul Chen (MSc, International Business), Ziyin Zhao (MSc, Business Analytics), and Shuyang Liu (MSc, Digital Management)
- (Third place – Team Case Closed): Margi Patel (MSc, Business Analytics), Jennifer Do (MSc, Digital Management), Gwyneth Gonzales (MSc, Digital Management), Carson Demeter (MSc, Digital Management), and Manasvi Mishra (MSc, International Business)
Thank you to the judges
SAS: Jay Gunasekaran, Canada Lead for Customer Intelligence Solutions; Ryan MacDonald, Managing Director, Financial Services; Simon Sun, Manager, Customer Advisory, Banking and Insurance.
Scotiabank: David Cruikshank, Director, Technology Risk and Data Solutions; Arabella Sheng, Senior Manager, Risk Technology and Data Solutions.
Western University: Luisa Liboni
Ivey: Jason Chew (staff); Vanessa Hasse, PhD '16, Assistant Professor of International Business; Derrick Neufeld, Associate Professor of Information Systems and Entrepreneurship; and Warren Ritchie, Assistant Professor, Information Systems and Strategy and MSc Faculty Director.
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