In order to survive the largest internal financial crisis in its roughly 70 years of existence, management had, among many initiatives, decided to offshore and outsource a major chunk of its production to Flextronics. Only three years into a ten-year contract, the two companies decided to part ways. Quin and Pedersen discuss how LEGO was able to not only weather this crisis but come out stronger.
Consider reviewing Professor Pedersen's latest case:
Frank Elter, Marcus M. Larsen, Torben Pedersen
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