Authors John Gray and Michael Leiblein join host Matt Quin to speak about their best-selling case study, Scotts Miracle-Gro: The Spreader Sourcing Decision. We revisit the debate over offshoring in today's context and discuss how a student project evolved into a best-selling case.
Karen MacMillan explains her case writing process through the lens of her best-selling Ivey Publishing case, "A Zero Wage Increase Again?" Together with host Matt Quin, they explore the evergreen case in today's context and provide actionable tips for your own case writing and case method journey.
Ilan Alon, Professor of Strategy and International Marketing at the School of Business and Law at the University of Agder, breaks down how he translated his international consulting and field work to the classroom for his best-selling case, The Espresso Lane to Global Markets.
Join host Matt Quin for key insights on case writing and teaching from authors at the Ivey Business School and institutions around the world. We’ll explore the decisions faced by leaders featured in new and best-selling cases, as well as the challenges in bringing these to life in the classroom.