Dhanaraj is Evelyn & Jay G. Piccinati Endowed Chair in Teaching Excellence, professor and chair of the Department of Management at the Daniels College of Business, University of Denver.
Eli Lilly in India: Rethinking the Joint Venture Strategy
Eli Lilly in India documents the evolution of an international joint venture (IJV) over a 10-year period (1991 to 2001) between
• Eli Lilly, a leading U.S. pharmaceutical company and
• Ranbaxy, the Indian partner that marked Lilly’s entry into an emerging market, India.
The case highlights three distinct phases of the evolution of the IJV and raises relevant management issues at different phases of the IJV's growth.