What Is On-Campus Branding?

Your on-campus brand is the perception of your company that the student body develops as a result of the attraction, engagement and retention initiatives targeted at new graduates. Efforts typically promote what makes your company a great employer. The key to successful branding is to choose activities that accurately promote your corporate culture and target your ideal candidate profile.

One of the most effective methods for creating interest from undergraduate and graduate students is to develop and maintain a visible presence on campus. An employer with numerous contact points with students has a distinct advantage over companies that do not have strong ties with the institution. Ivey Career Management helps link students and employers in a meaningful way.

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