Expertise
- Social Influence
- Impression Management
- Persuasion
- Prosocial Behaviour
Research Publications
- To search for publications by a specific faculty member, select the database and then select the name from the Author drop down menu.
Kirk Kristofferson is an Assistant Professor of Marketing at the Ivey Business School. He earned his Ph.D. from the University of British Columbia in Vancouver, Canada. His research interests are centered on understanding the impact of social influence and persuasion in consumption contexts. Specifically, he studies the motivations and social factors that drive consumers to behave prosocially, and how impression-management desires can impact subsequent consumer choice. His research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal for the Association of Consumer Research, and the Cambridge Handbook of Consumer Psychology, and has been featured in numerous global media outlets such as Time Magazine, Harvard Business Review, the Washington Post.
Teaching
- PHD: Experimental Design
- MBA Strategic Marketing (Marketing capstone course)
- HBA2: Strategic Market Planning (Marketing capstone course)
Programs Taught
- HBA
- MBA
- PhD
Education
- Ph.D., Marketing – University of British Columbia
- B. Comm. (Hons.) – University of Manitoba
Honours & Awards
- Ivey Research Merit Award, 2023 Winner & 2024 Winner
- David G. Burgoyne Teaching Award, Ivey Business School 2023 Winner
- Journal of Consumer Psychology Outstanding Reviewer Award, 2022 Winner & 2023 Winner
- Ivey Junior Faculty Fellowship, 2022 Winner
- Ivey Early Career Impact Award, Ivey Business School, 2022 Winner.
- Retributive Philanthropy,” SSHRC Explore Grant Awarded 2022 (Primary Investigator). CDN $6,800
- Best Competitive Paper Award, Society for Consumer Psychology Conference, 2021 Runner Up.
- “Decision-Making Laboratory”, John R. Evans Leaders Fund. Awarded 2020 (Co-Investigator). CDN $232,171.
- “The Opportunities and Limitations of Virtual Reality in Charitable Appeals,”, SSHRC Insight Grant. Awarded 2019 (Primary Investigator). CDN $140,532.
- “With Inclusion Comes Influence: The Psychological and Persuasive Consequences of Observable Disability in the Marketplace,”, SSHRC Explore Grant. Awarded 2019 (Primary Investigator). CDN $6,963.36.
- Ivey Academic Impact Award, Ivey Business School, 2019 Winner.
- Best Working Paper Award, Society for Consumer Psychology Conference, 2018
- “Distinguishing the Types of Flow,” SSHRC Partnership Development Grant. Awarded 2017 (Co-Investigator), CDN $130,632.
- John W. Teets Outstanding Undergraduate Teaching Award, Arizona State University, 2016
- “Positive Effects from Negative Virtual Experiences: How Virtual Reality Can Be Used Effectively in Marketing,” Marketing Science Institute. Awarded 2016 (Primary Investigator). USD $7,500.
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2014.
Experience
- Marketing Manager, Navitas World, International College of Manitoba
- Assistant Manager, National Marketing, Investors Group Financial Services