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Kirk Kristofferson

Assistant Professor, Marketing

Kirk Kristofferson

Contact Information

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  • Social Influence
  • Impression Management
  • Persuasion
  • Prosocial Behaviour

Research Publications

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Kirk Kristofferson is an Assistant Professor of Marketing at the Ivey Business School. He earned his Ph.D. from the University of British Columbia in Vancouver, Canada. His research interests are centered on understanding the impact of social influence and persuasion in consumption contexts. Specifically, he studies the motivations and social factors that drive consumers to behave prosocially, and how impression-management desires can impact subsequent consumer choice. His research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal for the Association of Consumer Research, and the Cambridge Handbook of Consumer Psychology, and has been featured in numerous global media outlets such as Time Magazine, Harvard Business Review, the Washington Post.

Programs Taught

  • HBA
  • MBA


  • Ph.D., Marketing – University of British Columbia
  • B. Comm. (Hons.) – University of Manitoba

Recent Refereed Articles

  • Kristofferson, K.; Daniels, M. E.; Morales, A. C., 2022, "Using virtual reality to increase charitable donations", Marketing Letters, January 33(1): 75 - 87.
  • Duclos, R.; Sepehri, A.; Kristofferson, K.; Vinoo, P.; Elahi, H., 2021, "The Power of Indirect Appeals in Peer-to-Peer Fundraising: Why “S/He” Can Raise More Money For Me Than “I” Can For Myself", Journal Of Consumer Psychology, July 31(3): 612 - 620.
  • Kristofferson, K.; Lamberton, C.; Dahl, D. W., 2018, "Can Brands Ever Squeeze Wine from Sour Grapes? The Importance of Self-Esteem in Understanding Envy’s Effects", Journal of the Association for Consumer Research, April 3(2): 229 - 239.
  • Kristofferson, K.; McFerran,, B.; Morales, A. C.; Dahl, D. W., 2017, "The Dark Side of Scarcity Promotions: How Exposure to Limited Quantity Promotions Can Induce Aggression", Journal of Consumer Research, February 43(5): 683 - 706.
  • Kristofferson, K.; White, K.; Peloza, J., 2014, "The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Impacts Subsequent Prosocial Action", Journal of Consumer Research, April 40(6): 1149 - 1166.

For more publications please see our Research Database

Honours & Awards

  • Best Working Paper Award, Society for Consumer Psychology Conference, 2018
  • John W. Teets Outstanding Undergraduate Teaching Award, Arizona State University, 2016


  • Marketing Manager, Navitas World, International College of Manitoba
  • Assistant Manager, National Marketing, Investors Group Financial Services