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Marketing

Marketing is fundamentally concerned with the description and prediction of decision outcomes, involving all aspects of the firm that relates to its customers, competitors, distributors, and business regulators.

 

It is an interdisciplinary field that draws on theory and methodology from a wide variety of sources including psychology, sociology, mathematics, statistics and economics.

Faculty

Lynsey Aarssen

Lynsey Aarssen

Lecturer, Marketing

Kersi Antia

Kersi Antia

Professor, Marketing

Jeffrey Boichuk

Jeffrey Boichuk

Assistant Professor, Marketing

Yuqian Chang

Yuqian Chang

Assistant Professor, Marketing

June Cotte

June Cotte

Professor, Marketing

Kraft Professorship in Marketing
Niraj Dawar

Niraj Dawar

Emeriti-Ivey, Marketing

Terry Deutscher

Terry Deutscher

Emeriti-Ivey, Marketing

Matthew Diamond

Matthew Diamond

Lecturer (Part Time), Marketing

Rod Duclos

Rod Duclos

Associate Professor, Marketing

Miranda Goode

Miranda Goode

Associate Professor, Marketing

R. A. Barford Professorship in Marketing Communications
Dean’s Research Faculty Fellowship
Ken Hardy

Ken Hardy

Emeriti-Ivey, Marketing

Kirk Kristofferson

Kirk Kristofferson

Assistant Professor, Marketing

Director, Ivey Behavioural Research Lab
George and Mary Turnbull Faculty Fellowship
Colin McDougall

Colin McDougall

Lecturer, Marketing

Guneet Nagpal

Guneet Nagpal

Assistant Professor, Marketing

Michael Pearce

Michael Pearce

Emeriti-Ivey, Marketing

Prashant Rajaram

Prashant Rajaram

Assistant Professor, Marketing

Michael Taylor

Michael Taylor

Lecturer, Marketing

Mark Vandenbosch

Mark Vandenbosch

Emeriti-Ivey, Marketing

John White

John White

Assistant Professor (Part-Time), Marketing

Mengxia Zhang

Mengxia Zhang

Assistant Professor, Marketing

Zhe Zhang

Zhe Zhang

Assistant Professor, Marketing

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