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Marketing

Marketing is fundamentally concerned with the description and prediction of decision outcomes, involving all aspects of the firm that relates to its customers, competitors, distributors, and business regulators.

It is an interdisciplinary field that draws on theory and methodology from a wide variety of sources including psychology, sociology, mathematics, statistics and economics.

Jeff Biochuk 500X680

Jeff Boichuk

Assistant Professor
June Cotte

June Cotte

Professor
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Niraj Dawar

Professor Emeritus
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Rod Duclos

Associate Professor
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Miranda R. Goode

Associate Professor
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Kirk Kristofferson

Assistant Professor
Guneet Nagpal 500X680

Guneet Kaur Nagpal

Assistant Professor
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Michael R. Pearce

Professor Emeritus
Rajaram, Prashant (500X680)

Prashant Rajaram

Assistant Professor
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Matt Thomson

Adjunct Research Professor
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M. (Mark) Vandenbosch

Professor Emeritus
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Xin (Shane) Wang

Adjunct Professor
Zhang, Mengxia (500X680)

Mengxia Zhang

Assistant Professor
Zhe Zhang 500X680

Zhe Zhang

Assistant Professor

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