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Krista Pettit

Assistant Professor, General Management & Strategy

Krista Pettit

Contact Information


  • Strategic change and renewal
  • Occupations
  • Occupational identity work
  • Qualitative research
  • Process research

Research Publications

  • To search for publications by a specific faculty member, select the database and then select the name from the Author drop down menu.

Krista Pettit is an Assistant Professor in General Management, Strategy, at the Ivey Business School. As a researcher of strategic change and renewal from a strategy-as-practice perspective, she conceptualizes strategy as something organizational actors ‘do’, as opposed to the traditional focus on strategy as something an organization has. She is particularly interested in how the formal and informal roles of multiple stakeholders shape the direction of strategic change in contexts such as media organizations and multinational subsidiaries.  Prior to returning to academia, she held senior level positions in the financial services, software and real estate industries in Canada and Japan.


  • Strategic Analysis and Action
  • Power and Politics in Organization

Programs Taught

  • HBA


  • PhD, Ivey Business School, University of Western Ontario
  • MBA, Ivey Business School, University of Western Ontario
  • BA, University of Alberta

Recent Refereed Articles

  • Pettit, K.; Crossan, M. M., 2020, "Strategic renewal: Beyond the functional resource role of occupational members", Strategic Management Journal, June 41(6): 1112 - 1138.

For more publications please see our Research Database


  • 2016-2019 – Post Doctoral Research Associate in Strategy-as-Practice, University of Liverpool Management School, Liverpool, U.K.
  • 2004-2011 – Client Services Director (final position), PriceMetrix Inc., Toronto, Canada
  • 2000- 2001 – Operations Manager – Commerce One Japan, Tokyo, Japan
  • 1999-2000 – Sales and Facilities Manager – Servcorp Japan, Tokyo, Japan
  • 1998-1999 – Translator – Fuji Bank, Tokyo, Japan