- Revenue Management
- Live Entertainment Analytics
- Mathematical Social Influences
- Read the Impact article featuring research from Professor Maclean
- To search for publications by a specific faculty member, select the database and then select the name from the Author drop down menu.
Kyle is an Assistant Professor at the Ivey Business School. Kyle’s research focuses on how to apply Revenue Management techniques to the live entertainment industry. His research asks how entertainment products become a success and how to engage in operational allocation and pricing decisions. His work has been presented at numerous conferences, including the Institute for Operational Research and Management Sciences and at the Canadian Operational Research Society.
Prior to joining Ivey, Kyle was a Workflow Consultant at Thomson Reuters, where he provided VBA solutions to reduce labor and improve work quality, resulting in man hours saved as well as increased responsiveness to clients.
- Data Management in Excel
- End User Modeling
- Revenue Management
- Sports and Entertainment Analytics
- HBA Ivey, 2012
- PhD Ivey, 2017
Recent Refereed Articles
Maclean, K.; Wilson, J. G.; Krishnamoorthy, S.,
2017, "Pricing of excess inventory on Groupon", International Journal of Revenue Management, May 10(1): 52 - 74.
Abstract: We consider the problem faced by a business that is considering using the Groupon platform to sell excess inventory. We discuss how demand functions can be derived using management knowledge. Then, using a single period model where excess inventory is exogenous, we show that the decision to use Groupon and the price to set on that channel depend on two parameters: the relative price sensitivity of Groupon customers as compared to the retailer's regular customers and the relative size of the Groupon market as compared to the regular market. Under a two-period model, when initial inventory is a decision, we show optimal inventory quantities. Our two-period model suggests that managers may plan on using Groupon and order inventory accordingly. We discuss the implications on third party channels as well as retail managers.
- Workflow Consultant, Thomson Reuters