Lecturer, Marketing

Profile

Michael Taylor is a member of the marketing faculty at the Ivey Business School. He earned a BA in Economics from Western University. He earned an MBA from The Ivey Business School at Western University. He joined Ivey in 2009 after a successful 20 year management career in the private sector.

Prior to joining Ivey, Michael Taylor has 20 years experience in various management roles with large international companies. He has held a wide range of management and leadership positions, and has taught in executive education programs. His areas of experience include; marketing strategy, business-to-business marketing, sales management infrastructure, and account management in complex organizations. He has played a senior role in a wide range of complex projects including, for example; Key-Account Management for complex industrial customers, "System Usability" of Customer Relationship Management (CRM) systems, and repositioning service offerings from a reactive "break-fix" market position to a proactive "maintenance management" position.

Michael Taylor held progressively responsible positions during his career in the private sector finishing off as the Senior Manager of Strategic Development with Siemens Canada Ltd. He was with Siemens Canada Ltd. from 1998 to 2009. Before that he was with Westinghouse Canada from 1981 to 1998.

Teaching

  • Winning Through Marketing Management, EMBA
  • Marketing Management, HBA, MBA
  • Business Marketing and Sales Management, HBA
  • Integrated Marketing, HBA

Programs Taught

  • Executive Education

Education

  • BA, Western
  • MBA, Ivey Business School

Experience

  • Prior to joining Ivey, Michael Taylor has 20 years experience in various management roles with large international companies. He has held a wide range of management and leadership positions, and has taught in executive education programs. His areas of experience include; marketing strategy, business-to-business marketing, sales management infrastructure, and account management in complex organizations. He has played a senior role in a wide range of complex projects including, for example; Key-Account Management for complex industrial customers, "System Usability" of Customer Relationship Management (CRM) systems, and repositioning service offerings from a reactive “break-fix” market position to a proactive “maintenance management” position.
  • Michael Taylor held progressively responsible positions during his career in the private sector finishing off as the Senior Manager of Strategic Development with Siemens Canada Ltd. He was with Siemens Canada Ltd. from 1998 to 2009. Before that he was with Westinghouse Canada from 1981 to 1998.