Skip to Main Content

Matt Thomson

Adjunct Research Professor, Marketing

Matt Thomson

Contact Information


  • Branding
  • Relationships
  • Revenge

Matt Thomson is an Adjunct Research Professor at the Ivey Business School, Western University (Canada). He completed his PhD at the University of Southern California and he also earned degrees from Indiana University, Bloomington (MBA) and McGill University (BA). His primary research interests lie at the intersection of brands, experiences and relationships.


  • Marketing Management
  • Advertising & Promotions
  • Research Methods
  • Consumer Behaviour


  • BA, McGill University
  • MBA, Indiana University
  • PhD, University of Southern California

Recent Refereed Articles

  • Connors, S.; Khamitov, M.; Thomson, M.; Perkins, A., 2021, "They’re Just Not That into You: How to Leverage Consumer-Brand Relationships through Social Psychological Distance", Journal of Marketing, September 85(21): 92 - 108.
  • Herak, I.; Kervyn, N.; Thomson, M., 2020, "Pairing People with Products: Anthropomorphizing the Object, Dehumanizing the Person", Journal of Consumer Psychology, January 30(1): 125 - 139.
  • Jeffrey, J.; Thomson, M., 2019, "Integrating Negative Social Cues in Tobacco Packaging: A Novel Approach to Discouraging Smokers", Journal of Consumer Affairs, December 53(4): 1380 - 1395.
  • Khamitov, M.; Wang, X.; Thomson, M., 2019, "How Well Do Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities", Journal of Consumer Research, October 46(3): 435 - 459.
  • Whelan, J.; Hingston, T.; Thomson, M., 2019, "Does Growing Up Rich and Insecure Make Objects Seem More Human? Childhood Material and Social Environments Interact to Predict Anthropomorphism", Personality and Individual Differences, January 135: 86 - 96.
  • Albert, N.; Thomson, M., 2018, "A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations and Identify Future Research Priorities", Journal of the Association for Consumer Research, April 3(2): 130 - 146.
  • Connors, S. C.; Anderson-MacDonald, S. A. M.; Thomson, M., 2017, "Overcoming the Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism towards Corporate Social Responsibility", Journal of Business Ethics, October 145(3): 599 - 621.
  • Bendle, N. T.; Thomson, M., 2016, "Indirect Prejudice: The Danger in Considering Others’ Preferences during a Primary Election", Journal of Customer Behaviour, October 15(3): 239 - 259.
  • Whelan, J.; Goode, M. R.; Cotte, J.; Thomson, M., 2016, "Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context", Psychology & Marketing, October 33(11): 899 - 916.
  • Whelan, J.; Johnson, A. R.; Marshall, T.; Thomson, M., 2016, "Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships", Psychology & Marketing, June 33(6): 465 - 479.
  • Goode, M. R.; Hart, K.; Thomson, M., 2016, "Say no more The liability of strong ties on desire for special experiences", Journal of Consumer Psychology, January 26(1): 91 - 97.
  • Johnson, A. R.; Thomson, M.; Jeffrey, J., 2015, "What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny", Review of Marketing Research, June 12: 1 - 28.
  • Pirouz, D. M.; Johnson, A. R.; Thomson, M.; Pirouz, R., 2015, "Creating online videos that engage viewers", MIT Sloan Management Review, January 56(4): 83 - 88.
  • Thomson, M.; Whelan, J.; Johnson, A. R., 2012, "Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation", Journal of Consumer Psychology, June 22(2): 289 - 298.
  • Johnson, A. R.; Matear, M.; Thomson, M., 2011, "A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions", Journal of Consumer Research, June 38(1): 108 - 125.

For more publications please see our Research Database

Connect with Ivey Business School