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Ivey Leadership Essentials - Part 3

Ivey Leadership Essentials is designed to provide students with an update on a number of the fundamentals of business including- Accounting, Leadership, Operations, Finance, Marketing, and Strategy. You can benefit from the opportunity to refresh yourself with the basics of business. This is especially true for those that are looking to accelerate their career.

9955 Strategy
Formulating a strategy requires understanding what leads organizations to superior performance.  Superior performance results from participating in a more attractive and generally more profitable industry, as well as having a competitive advantage and achieving a preferred competitive position within an industry.  Managers can employ this understanding to make more effective strategic decisions.

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