Winnie Meng

In a field driven by numbers and precision, Winnie Meng has discovered that growth often comes from embracing unexpected opportunities and learning through experience.

As she advances through Ivey Business School’s Master of Management: Analytics (MM-A) program, the data storyteller from Vancouver Coastal Health is discovering that success isn’t just about being right. It’s about having the confidence to challenge assumptions, test ideas and learn from peers.

After completing her business degree at Simon Fraser University and a Certificate in Business Analytics and Decision Making, Meng initially built her career around marketing, communications, and graphic design. Her skill in clearly communicating complex ideas to non-technical audiences naturally positioned her for an exciting transition she hadn't anticipated: data storytelling.

Joining Vancouver Coastal Health’s Data & Analytics team introduced Meng to the field of data storytelling – an area she admits she didn't even know existed before stepping into her role. At VCH, she bridges the gap between analytical experts and senior management, crafting compelling stories that make complex data accessible and empower leadership to make impactful, data-driven decisions.

"My background in marketing and graphic design provided me with a unique ability to visually communicate information effectively. But it was my role at VCH that truly showed me the power of blending data analysis with storytelling," Meng reflects.

Yet Meng recognized she needed stronger analytical foundations to enhance her storytelling capabilities on data. "There was a noticeable gap between my business background and the analytical depth my role demanded," she explains. Motivated by her aspiration to become a thought leader in data storytelling, Meng sought out more advanced analytical training.

Meng had two key criteria in choosing the right school: a business-focused analytics program and part-time flexibility.

The 12-month hybrid program, which combines online learning with monthly in-class experiences in downtown Toronto, integrates Ivey’s renowned Case-Method Learning to develop both technical and leadership skills.

A class simulation Meng attended in Vancouver convinced her of Ivey's unique teaching approach. “I saw how Ivey professors teach critical thinking; not just answering questions, but truly analyzing cases and retaining those skills for the future,” she said.

The hybrid format, despite requiring monthly cross-country travel, has been another major draw. Meng appreciates the monthly shift from professional mode to student mode, deepening her engagement with peers and enhancing the overall learning experience.

“Yes, there’s monthly travel, but I love it,” she says. “Meeting my cohort in person adds a whole new dimension to the learning experience.”

Her decision was solidified at Ivey’s welcome dinner when a professor offered her a simple but powerful piece of advice: “Don’t be afraid to be wrong.” That mindset has transformed her classroom experience, encouraging Meng to actively participate, challenge assumptions, and learn collaboratively.

“Everyone is there and diving into the program together,” said Meng, who sees the experience as critical in taking her storytelling skills to the next level and becoming a leader in her area. “I get to know everyone and after class you can chat with your classmates and share experiences, your likes and dislikes and that helps because you realize you’re not alone in the journey.”

Meng is eager to pass on her professor’s advice about fearlessness to future students. She believes that the classroom experience, closely simulating real organizational scenarios, is the key to becoming a future leader, she said.

“I’ve learned that not being afraid to be wrong makes the learning experience so much richer,” she concludes. Through her ongoing journey, Meng exemplifies how diverse backgrounds and a willingness to embrace new disciplines can lead to unexpected yet rewarding career paths.