Driving Growth in the Review Economy

Why It Matters

In today’s online-first world, customer feedback can launch a business — or quietly erode it. Reviews, ratings, and word of mouth carry weight far beyond traditional marketing, and knowing how to gather, frame, and act on feedback has become a core leadership skill.

Driving Growth in the Review Economy dives into the art and science of customer voice. You’ll learn how to ask the right questions, surface meaningful insights, and shape your brand through intentional review strategies. Whether you're building loyalty, fixing friction points, or just trying to make sense of the noise, this is about turning feedback into business momentum.

Who Should Attend

This workshop is built for entrepreneurs, business owners, and marketing professionals who know that reputation is everything. It’s especially relevant for leaders in small to mid-sized companies, startups, and family businesses, as well as customer-focused teams looking to sharpen their review and referral strategies. If customer feedback impacts your growth, this one’s for you.

What You Learn

Gather and Frame Reviews with Purpose

Learn how to ask questions that prompt rich, relevant feedback and how to guide reviewers to share insights that influence future buyers.

Understand Customer Review Behaviour

Explore when, how, and why customers give feedback; and how device, timing, and context affect what you hear (and don’t hear).

Turn Feedback into Action

Develop a system for filtering signal from noise, responding authentically, and building a feedback loop that drives loyalty and growth.

FAQs

How are online programs delivered?

Unlock the future of leadership through an immersive learning experience that blends the best of live virtual sessions with the flexibility of self-paced modules. Guided by Ivey’s leading faculty, you'll delve into the transformative power of AI with hands-on exercises, thought-provoking case studies, and real-time Q&A. This isn't just about learning AI—it's about mastering the tools to reshape your leadership and drive your organization forward. Every element of this program is crafted to inspire, challenge, and equip you to lead with vision and innovation.

How should I prepare before attending the program?

Our Program Managers will contact all registered participants before the program start date with instructions to join our online Learning Management System. Once logged in, you can create a class profile, view other participants’ profiles, and access a list of assigned preparation activities. Plan to review and complete preparation work in advance of each class session.