Peter Love, Former Chief Conservation Officer for the Ontario Power Authority and Board Member of Energy Efficiency Alberta, spoke to the undergraduate Corporations and Society course. The conversation focused on the potential for cost savings and environmental benefits from improved conservation and adoption of energy efficiency technologies. Mr. Love highlighted many of the behavioural obstacles that have stood in the way of energy conservation and the lessons that can redeployed from prior successful efforts to modify behaviour and induce cultural change, like blue-box recycling and drinking and driving campaigns.
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