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Consumer Insights Amid Disruption

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  • Consumer Insights Amid Disruption

Every organization can benefit from a better understanding of customers. In Customer Insights Amid Disruption, students will learn the links between customers, marketing strategy, and performance, and learn all of this in the context of digital and strategic disruption. Students will identify the factors that drive customer insights, and how the dramatic changes in the global business environment due to technology disruption and empowered consumers are affecting currently accepted marketing strategy concepts and methods. The concepts and skills learned in this course will enable you to develop a coherent marketing strategy for an organization priming to disrupt, or defending from disruption. The course is aimed at helping you identify and capitalize on market opportunities through an in- depth and data-driven knowledge of the customer. The emphasis throughout is on the profitable application of marketing ideas and techniques.

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