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Sustainability in Embedding Circularity in Business

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  • Sustainability in Embedding Circularity in Business

Competitive advantage can be rooted in new capabilities related to using natural resources (production inputs) efficiently as well as finding innovative ways to regenerate such resources. If business exhausts natural resources, it will eventually stop producing. Taking the perspective of general managers, we will confront challenges and opportunities to develop more circular, regenerative processes and business models. Overall, the course is designed to examine why business struggles to improve eco-efficiency and eco-effectiveness; to expand students’ understanding of how business can create ecological and societal value while remaining viable and profitable; to delve into organizational mindsets and policy frameworks that can accelerate the transition towards more circular, regenerative business.


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