Contents
1.1 Film Festival: Film Festival
1.2 Competitive Paper: Consumer Trust
1.3 Competitive Paper: Social Influence and Consumer Choice
1.4 Special Session: Transformative Consumer Research: Is TCR Flourishing or Perishing in the Asia Pacific Region?
1.5 Competitive Paper: Consumer Aesthetics in Display and Design
1.6 Competitive Paper: New Insights on Consumer Deliberation
1.7 Competitive Paper: Consumer Responses to Service Delivery and Failure
1.8 Special Session: Chinese Consumer Culture and Brand Culture
2.1 Competitive Paper: Inside the Consumers' Mind: It's All In the Details
2.2 Competitive Paper: Self-Regulation and Goal Performance
2.3 Competitive Paper: Brand Loyalty and Brand Extensions
2.4 Competitive Paper: Consumption Communities
2.5 Roundtable Session: Chinese Consumer Culture and Brand Culture
2.6 Roundtable Session: Transformative Consumer Research: Is TCR Flourishing or Perishing in the Asia Pacific Region?
2.7 Competitive Paper: Consumer Privacy: Tradeoffs and Boundaries
Poster Session 1: Papers 1-25
Poster Session 2: Papers 1-26
4.1 Special Session: Please Stay on the Line: Waiting Experiences and Their Effects on Consumer Behavior
4.2 Competitive Paper: Consumer Financial Behavior
4.3 Special Session: Restricted Choice and Consumer Resourcefulness
4.4 Competitive Paper: Consumers Coping with Loss
4.5 Competitive Paper: Consumer Innovativeness
4.6 Competitive Paper: It's All About the Price
5.1 Competitive Paper: Multi-Cultural Perspectives on Advertising
5.2 Competitive Paper: Consumer Emotions
5.3 Competitive Paper: Consumer Identity and Negotiating Boundaries
5.4 Competitive Paper: Doing Good: Corporate Social Responsibility and Cause-Related Marketing
5.5 Roundtable Session: Social Media in Asia
5.6 Roundtable Session: About China—Who are Chinese Consumers? What is and is not Chinese consumption?
5.7 Competitive Paper: Rethinking How We Study Consumer Behavior
6.1 Special Session: Facing the Unethical: When Violations can (or cannot) be Rationalized
6.2 Competitive Paper: Seeking Status Through Consumption
6.3 Competitive Paper: The Quest for Variety and Uniqueness
6.4 Competitive Paper: Persuasion and Social Influence
6.5 Roundtable Session: Buddhism and Consumption
6.6 Competitive Paper: Understanding Consumer Behavior in a Global World
6.7 Competitive Paper: Factors Influencing Consumer Evaluations