The following articles report findings from research conducted in the Behavioural Research Lab:

New Products & Consumer Learning:

Goode, Miranda R., Darren W. Dahl, and C. Page Moreau, (2013) “Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions," Journal of Product Innovation Management, 30(2), 192-208.

Noseworthy, Theodore J. and Miranda R. Goode, (2011), "Contrasting Rule-Based and Similarity-Based Category Learning: The Effects of Mood and Prior Knowledge on Ambiguous Categorization," Journal of Consumer Psychology, 21(3), 362-371.

Noseworthy, Theodore J., Juan Wang, and Towhidul Islam (2012), “How Context Shapes Category Inferences and Attribute Preference for New Ambiguous Products,” Journal of Consumer Psychology, 22 (October), 529 – 54.

Noseworthy, Theodore, June Cotte, and Seung-Hwan Lee, (2011) "The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products," Journal of Consumer Research, 38(2): 358-375.

Consumer Processing, Goals & Influence Social Issues:

Trudel, Remi, Murray, Kyle B., (2011). "Why Didn’t I Think of That? Self-Regulation through Selective Information Processing," Journal of Marketing Research, 48(8), 701-713.

Lee, Mark, June Cotte and Theodore J. Noseworthy (2010), “The Role of Network Centrality in the Flow of Consumer Influence,” Journal of Consumer Psychology, 20(1), 66-77.

Trudel, R., Murray, Kyle B., Cotte, June, (2012). "Beyond Expectations: The Effect of Regulatory Focus in Consumer Satisfaction," International Journal of Research in Marketing, 29(1), 93-97.

Socially Conscious Consumption:

Khamitov, M., Rotman, J.D., & Piazza, J.P. (2016) “Perceiving the agency of harmful agents: A test of dehumanization versus moral typecasting accounts,” Cognition.  146, 33-47  

Whelan, Jodie, Allison R. Johnson, Tara C. Marshall and Matthew Thomson (2016), “Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships,” Psychology & Marketing, 33 (6), 465-479.

Trudel, Remi and June Cotte (2009), "Does It Pay to Be Good?," MIT Sloan Management Review, 50(2), 61-68.

Experiential Consumption:

Goode, Miranda R., Kendra Hart, and Matthew Thomson, (2016). "Say no more! The Liability of Strong Ties on Desire for Special Experiences", Journal of Consumer Psychology, 26(1), 91-97.

Noseworthy, T., Trudel, R., (2011). The Effects of Functional and Experiential Positioning on Consumer Evaluations of Incongruent Product Form. Journal of Marketing Research, 48(12), 1008-1019.

Brand, Product, & Crisis Management:

Bagga, Charan K., Theodore J. Noseworthy, and Niraj Dawar (2016), “Asymmetric Consequences of Radical Innovations on Category Representations of Competing Brands,” Journal of Consumer Psychology, 26 (January), 29 – 39.

Lei, Jing, Niraj Dawar, and Zeynep Gurhan-Canli, (2012) "Base-Rate Information in Consumer Attributions of Product-Harm Crises," Journal of Marketing Research, June, Vol, 49(3).

Dawar, Niraj and Jill Lei (2009), "Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations," Journal of Business Research, Vol. 62(4), 509-516.

Lei, Jill, Niraj Dawar and Jos Lemmink (2008), "Negative Spillover in Brand Portfolios," Journal of Marketing, Vol. 72(3), 111-123.

Ivey's Research Publications Database