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Hubert Pun

Associate Professor, Management Science

Director, PhD Program

Hubert Pun

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  • Blockchain
  • Co-opetition
  • Counterfeiting product
  • Healthcare operations management
  • Marketing-operations interface
  • Supply chain management

Research Publications

  • To search for publications by a specific faculty member, select the database and then select the name from the Author drop down menu.

Dr. Hubert Pun is the PhD Program Director and an Associate Professor at the Ivey Business School at Western University. He received the Western Faculty Scholar Award for his research contribution to blockchain business application. This award "recognize[s] mid-career faculty members with an international presence in their discipline who are considered all-round scholars."

Hubert grew up in Hong Kong. He earned his undergraduate and Master’s degrees in engineering in Vancouver where he then worked for a few years. He became part of an expansion team at a Venezuelan start-up company which grew into Central/North America (e.g., Colombia, Mexico, Panama, and USA) during 2002-2005. His work at that time was helping firms to deploy secure computer networks.

Hubert completed his PhD in Operations Management and Decision Sciences at the Kelley School of Business (Indiana University) in 2010. He joined the Ivey Business School in 2010 and has taught in the HBA, MSc, MBA, EMBA and PhD programs. He was awarded with Ivey Dean’s Teaching Commendation Letters (top 10% Ivey faculty) and the University Students’ Council Teaching Honor Roll in 2016/2017. He also won the Research Merit Award (top 10% Ivey faculty) in 2019, 2020, 2021 and 2022. His research interests include co-opetition, counterfeiting product, and how blockchain can be used as an enterprise solution. He has published in Manufacturing & Service Operations Management (M&SOM), Production and Operations Management (POM), Journal of Operations Management (JOM), and other top tier journals. Currently, he is serving as a Senior Editor at Production and Operations Management (POM) and an Associate Editor at the International Journal of Production Research (IJPR).


  • Financial analytics (undergrad elective, MSc elective, MBA elective)
  • PhD seminar (supply chain management, healthcare/sustainability)
  • EMBA core course (Competing with Analytics)

Programs Taught

  • HBA
  • MBA
  • EMBA
  • PhD


  • PhD, Operations Management / Decision Sciences - Indiana University
  • MEng, Electrical Engineering - Simon Fraser University
  • BASc, Engineering Physics - University of British Columbia

Recent Refereed Articles

  • Yuan, M.; Pun, H.; Guan, X., 2022, "Information Disclosure in a Supply Chain with Copycat Threat", European Journal of Operational Research
  • Kashef, R.; Pun, H., (Forthcoming), "Predicting l-CrossSold products using connected components: A clustering-based recommendation system", Electronic Commerce Research and Applications, December 53: 101148 - 101148.
  • Pun, H.; Hou, P., (Forthcoming), "Combating copycatting from emerging market suppliers", Production and Operations Management
  • Yan, T.; Ribbink, D.; Pun, H., (Forthcoming), "Revenue sharing bids of a loss-averse supplier for a new product development contract: A multi-method investigation", International Journal of Operations and Production Management
  • Pun, H.; Ghamat, S., (Forthcoming), "The impact of capacity information on lexicographical capacity allocation", European Journal of Operational Research
  • Elahi, H.; Pun, H.; Ghamat, S., (Forthcoming), "The Impact of Capacity Information on Supplier Encroachment", Omega-International Journal of Management Science
  • Chen, J.; Pun, H.; Zhang, Q., (Forthcoming), "Demand Information Acquisition Strategy in a Dual Channel Supply Chain", Naval Research Logistics
  • Chen, J.; Pun, H.; Zhang, Q., (Forthcoming), "Eliminate Demand Information Disadvantage in a Supplier Encroachment supply Chain with Information Acquisition", European Journal of Operational Research
  • Raz, G.; Druehl, C.; Pun, H., 2021, "Co-development versus Outsourcing: Who Should Innovate in Supply Chains", IEEE Transactions on Engineering Management
  • Ghamat, S.; Zaric, G. S.; Pun, H., 2021, "Care-coordination: Gain-sharing Agreements in Bundled Payment Models", Production and Operations Management, June 30(5): 1457 - 1474.
  • Ghamat, S.; Pun, H.; Critchley, G.; Hou, P., 2021, "Using Intellectual Property Agreements in the Presence of Supplier and Third-party Copycatting", European Journal of Operational Research, June 291(2): 680 - 692.
  • Pun, H.; Swaminathan, J. M.; Hou, P., 2021, "Blockchain Adoption for Combating Deceptive Counterfeits", Production and Operations Management, May 30(4): 864 - 882.
  • Ovchinnikov, A.; Pun, H.; Raz, G., 2021, "The impact of inventory risk on market prices and profits", Decision Sciences
  • Hou, P.; Pun, H.; Li, B., 2021, "To Collaborate or Not: Product Upgrading Strategy in a Competitive Duopoly Market", IEEE Transactions on Systems, Man, and Cybernetics: Systems: 1 - 14.
  • Pun, H.; Chen, J.; Li, W., 2020, "Channel Strategy for Manufacturers in the Presence of Service Freeriders", European Journal of Operational Research, December 287(2): 460 - 479.

For more publications please see our Research Database

Work in Progress

  • Blockchain in the Secondary Market: Helps or Hurts Counterfeiting? (with Jayashankar M. Swaminathan and Jing Chen)
  • Mobile geo-targeting: Inside vs outside of a mall (with Qi Wang, Xia Wang, Xiaoqing Xie)
  • Multi-period outsourcing decision in the presence of supplier copycatting (
  • Triple Uncertainties: Credence Goods, Deceptive Counterfeits, and Fake Product Reviews (
  • Platform’s information sharing strategy in a supplier encroachment context with scale economies. (


  • Associate Instructor, Indiana University, USA, (2005-2010)
  • Computer Network Trainer, CTT, Miami, (2005-2007)
  • Senior Network Consultant, Desca, Venezuela, (2002-2005)
  • Network Engineer, TELUS, Vancouver, (1999-2001)
  • Network Engineer, Glenayre, Vancouver, (1998-1999)

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