Skip to Main Content

Hubert Pun

Associate Professor, Management Science

Contact Information

Download CV


  • Blockchain
  • Co-opetition
  • Counterfeiting product
  • Healthcare operations management
  • Marketing-operations interface
  • Supply chain management

Impact Article

Research Publications

  • To search for publications by a specific faculty member, select the database and then select the name from the Author drop down menu.

Dr. Hubert Pun is an Associate Professor at the Ivey Business School (Western University). Hubert grew up in Hong Kong. After earning his undergraduate and master degree in engineering and working in Vancouver for a few years, he became part of an expansion team of a Venezuelan start-up company that grew the business to Central/North America (e.g., Colombia, Mexico, Panama, and USA) during 2002-2005. His work at that time was helping firms to deploy secure computer network. He graduated from the Kelley School of Business (Indiana University) in 2010, where he completed his PhD in Operations Management and Decision Sciences. He joined the Ivey Business School in 2010 and has taught in the undergraduate, MSc, MBA, EMBA and Ph.D. programs. In the last couple of years, he was awarded with Ivey Dean’s Teaching Commendation Letters (top 10% Ivey faculty) and the University Students’ Council Teaching Honor Roll. His research interests include co-opetition, counterfeiting product, and how blockchain can be used as an enterprise solution. He has published in Manufacturing & Service Operations Management (M&SOM), Production and Operations Management (POM), Journal of Operations Management (JOM), etc. Currently, he is serving as an Associate Editor at the International Journal of Production Research (IJPR).

Click here to visit Dr. Hubert Pun's personal webpage.


  • Financial analytics (undergrad elective, MSc elective, MBA elective)
  • PhD seminar (supply chain management, healthcare/sustainability)


  • PhD, Operations Management / Decision Sciences - Indiana University
  • MEng, Electrical Engineering - Simon Fraser University
  • BASc, Engineering Physics - University of British Columbia

Recent Refereed Articles

  • Pun, H.; Chen, J.; Li, W., 2020, "Channel Strategy for Manufacturers in the Presence of Service Freeriders", European Journal of Operational Research, December 287(2): 460 - 479.
  • Wu, C.; Zhang*, Y.; Pun, H.; Lin*, C., 2020, "Partner selection criteria construction in sustainable supply chains: A systematic optimization model", Expert Systems with Applications, November 158.
  • Pun, H., 2020, "Combating Copycatting in the Luxury Market with Fighter Brands", Transportation Research Part E: Logistics and Transportation Review, August 140.
  • Chen, J. Y.; Dimitrov, S.; Pun, H., 2019, "The impact of government subsidy on supply Chains’ sustainability innovation", OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, July 86: 42 - 58.
  • Ghamat, S.; Zaric, G. S.; Pun, H., 2018, "Contracts to promote use of optional diagnostic tests in cancer treatment", Production and Operations Management, December 27(12): 2184 - 2200.
  • Chen, J.; Pun, H.; Li, W., 2018, "Using online channel to defer the launch of discount retailing store", Transportation Research Part E: Logistics and Transportation Review, December 120: 96 - 115.
  • Ghamat, S.; Pun, H.; Yan, X. H., 2018, "Optimal Outsourcing Strategies when Capacity is Limited", Decision Sciences, October 49(5): 958 - 991.
  • Yan, T.; Ribbink, D.; Pun, H., 2018, "Incentivizing Supplier Participation in Buyer Innovation: Experimental Evidence of Non-Optimal Contractual Behaviors", Journal of Operations Management, January 57(1): 36 - 53.
  • Chen, S-F. S.; Pun, H.; Wang, L., 2017, "A Pricing-Error Rule on Share Distribution in Equity Joint Ventures: The Bayesian Approach", Managerial and Decision Economics, December 38(8): 1172 - 1184.
  • Pun, H.; DeYong, G. D., 2017, "Competing with Copycats when Customers Are Strategic", Manufacturing & Service Operations Management, July 19(3): 403 - 418.
  • Begen, M. A.; Pun, H.; Yan, X. H., 2016, "Supply and Demand Uncertainty Reduction Efforts and Cost Comparison", International Journal of Production Economics, October 180: 125 - 134.
  • Pun, H.; Ghamat, S., 2016, "The Value of Partnership Under Competition: When Competitors May Be R & D Joint-Venture and Supply-Chain Partners for a Critical Component", International Journal of Production Economics, July 177: 1 - 11.
  • Pun, H., 2015, "The more the better? Optimal degree of supply-chain cooperation between competitors.", Journal of the Operational Research Society, December 12(66): 2092 - 2101.
  • DeYong, G. D.; Pun, H., 2015, "Is dishonesty the best policy? Supplier behavior in a multi-tier supply chain", International Journal of Production Economics, December 170(A): 1 - 13.
  • Pun, H.; Heese, H. S., 2015, "A note on budget allocation for market research and advertising", International Journal of Production Economics, April 166: 85 - 89.

For more publications please see our Research Database

Work in Progress

  • Blockchain adoption for combating deceptive counterfeits (
  • Information Liability: A Capacitated Supplier Encroaches on a Less Informed Buyer (
  • Blockchain in the Secondary Market: Helps or Hurts Counterfeiting? (with Jayashankar M. Swaminathan and Jing Chen)
  • Strategic communication in a supply chain with copycat threat (
  • Eliminate Demand Information Disadvantage in a Supplier Encroachment Supply Chain with Blockchain


  • Associate Instructor, Indiana University, USA, (2005-2010)
  • Computer Network Trainer, CTT, Miami, (2005-2007)
  • Senior Network Consultant, Desca, Venezuela, (2002-2005)
  • Network Engineer, TELUS, Vancouver, (1999-2001)
  • Network Engineer, Glenayre, Vancouver, (1998-1999)