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Hubert Pun

Associate Professor, Management Science

Director, PhD Program

Hubert Pun

Contact Information

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  • Blockchain
  • Co-opetition
  • Counterfeiting product
  • Healthcare operations management
  • Marketing-operations interface
  • Supply chain management

Research Publications

  • To search for publications by a specific faculty member, select the database and then select the name from the Author drop down menu.

Dr. Hubert Pun is an Associate Professor at the Ivey Business School (Western University). Hubert grew up in Hong Kong. After earning his undergraduate and master degree in engineering and working in Vancouver for a few years, he became part of an expansion team of a Venezuelan start-up company that grew the business to Central/North America (e.g., Colombia, Mexico, Panama, and USA) during 2002-2005. His work at that time was helping firms to deploy secure computer network. He graduated from the Kelley School of Business (Indiana University) in 2010, where he completed his PhD in Operations Management and Decision Sciences. He joined the Ivey Business School in 2010 and has taught in the undergraduate, MSc, MBA, EMBA and Ph.D. programs. In the last couple of years, he was awarded with Ivey Dean’s Teaching Commendation Letters (top 10% Ivey faculty) and the University Students’ Council Teaching Honor Roll. His research interests include co-opetition, counterfeiting product, and how blockchain can be used as an enterprise solution. He has published in Manufacturing & Service Operations Management (M&SOM), Production and Operations Management (POM), Journal of Operations Management (JOM), etc. Currently, he is serving as an Associate Editor at the International Journal of Production Research (IJPR).

Click here to visit Dr. Hubert Pun's personal webpage.


  • Financial analytics (undergrad elective, MSc elective, MBA elective)
  • PhD seminar (supply chain management, healthcare/sustainability)
  • EMBA core course (Competing with Analytics)

Programs Taught

  • HBA
  • MBA
  • EMBA
  • PhD


  • PhD, Operations Management / Decision Sciences - Indiana University
  • MEng, Electrical Engineering - Simon Fraser University
  • BASc, Engineering Physics - University of British Columbia

Recent Refereed Articles

  • Ghamat, S.; Pun, H.; Critchley, G.; Hou, P., (Forthcoming), "Using Intellectual Property Agreements in the Presence of Supplier and Third-party Copycatting", European Journal of Operational Research.
  • Ovchinnikov, A.; Pun, H.; Raz, G., (Forthcoming), "The impact of inventory risk on market prices and profits", Decision Sciences.
  • Hou, P.; Pun, H.; Li, B., (Forthcoming), "To Collaborate or Not: Product Upgrading Strategy in a Competitive Duopoly Market", IEEE Transactions on Systems, Man, and Cybernetics: Systems.
  • Raz, G.; Druehl, C.; Pun, H., (Forthcoming), "Co-development versus Outsourcing: Who Should Innovate in Supply Chains", IEEE Transactions On Engineering Management.
  • Ghamat, S.; Zaric, G. S.; Pun, H., 2021, "Care-coordination: Gain-sharing Agreements in Bundled Payment Models", Production and Operations Management, June 30(5): 1457 - 1474.
  • Pun, H.; Swaminathan, J. M.; Hou, P., 2021, "Blockchain Adoption for Combating Deceptive Counterfeits", Production and Operations Management, May 30(4): 864 - 882.
  • Pun, H.; Chen, J.; Li, W., 2020, "Channel Strategy for Manufacturers in the Presence of Service Freeriders", European Journal of Operational Research, December 287(2): 460 - 479.
  • Wu, C.; Zhang*, Y.; Pun, H.; Lin*, C., 2020, "Partner selection criteria construction in sustainable supply chains: A systematic optimization model", Expert Systems with Applications, November 158.
  • Hou, P.; Zhen, Z.; Pun, H., 2020, "Combating Copycatting in the Luxury Market with Fighter Brands", Transportation Research Part E: Logistics and Transportation Review, August 140.
  • Chen, J. Y.; Dimitrov, S.; Pun, H., 2019, "The impact of government subsidy on supply Chains’ sustainability innovation", OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, July 86: 42 - 58.
  • Ghamat, S.; Zaric, G. S.; Pun, H., 2018, "Contracts to promote use of optional diagnostic tests in cancer treatment", Production and Operations Management, December 27(12): 2184 - 2200.
  • Chen, J.; Pun, H.; Li, W., 2018, "Using online channel to defer the launch of discount retailing store", Transportation Research Part E: Logistics and Transportation Review, December 120: 96 - 115.
  • Ghamat, S.; Pun, H.; Yan, X. H., 2018, "Optimal Outsourcing Strategies when Capacity is Limited", Decision Sciences, October 49(5): 958 - 991.
  • Yan, T.; Ribbink, D.; Pun, H., 2018, "Incentivizing Supplier Participation in Buyer Innovation: Experimental Evidence of Non-Optimal Contractual Behaviors", Journal of Operations Management, January 57(1): 36 - 53.
  • Chen, S-F. S.; Pun, H.; Wang, L., 2017, "A Pricing-Error Rule on Share Distribution in Equity Joint Ventures: The Bayesian Approach", Managerial and Decision Economics, December 38(8): 1172 - 1184.

For more publications please see our Research Database

Work in Progress

  • Blockchain in the Secondary Market: Helps or Hurts Counterfeiting? (with Jayashankar M. Swaminathan and Jing Chen)
  • Mobile geo-targeting: Inside vs outside of a mall (with Qi Wang, Xia Wang, Xiaoqing Xie)
  • Combating copycatting from emerging market suppliers (
  • The Impact of Capacity Information on Lexicographical Capacity Allocation (
  • Multi-period outsourcing decision in the presence of supplier copycatting (
  • Triple Uncertainties: Credence Goods, Deceptive Counterfeits, and Fake Product Reviews (


  • Associate Instructor, Indiana University, USA, (2005-2010)
  • Computer Network Trainer, CTT, Miami, (2005-2007)
  • Senior Network Consultant, Desca, Venezuela, (2002-2005)
  • Network Engineer, TELUS, Vancouver, (1999-2001)
  • Network Engineer, Glenayre, Vancouver, (1998-1999)