International Business: An Asia Pacific Perspective (Second Edition) provides a unique exploration of the topic of international business. It examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. Users of this text examine such essential topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.
Objectives of the book include:
To develop an understanding of international business from an Asia Pacific perspective.
To understand the influences of the environmental factors on business practices and business success.
To understand the types of, and ways to analyze, decisions involved in international business
PowerPoint transparencies accompanying the Instructor's resource manual are available in both English and in Chinese. (Instructor's Manual only available to professors.)
SECTION 1: THE INTERNATIONAL BUSINESS ENVIRONMENT
1. International Business
2. The International Business Environment
3. The Political Environment
4. The Cultural Environment
SECTION 2: MANAGING INTERNATIONAL GROWTH
5. International Expansion
6. Entry Mode Choice
7. Strategic Alliances and Joint Ventures
8. International Acquisitions
9. Multinational Enterprise
10. Business Groups
SECTION 3: MULTINATIONAL MANAGEMENT
11. Managing a Multinational Enterprise
12. Managing a Foreign Subsidiary
13. Multinational Manager
14. Ethical and Social Responsibility in Multinational Management
SECTION 4: CASES
Case 1 Ruth's Chris: The High Stakes of International Expansion
Case 2 Vincor and the New World of Wind
Case 3 A Few Tips About Corruption in the U.S.
Case 4 Majestica Hotel in Shanghi
Case 5 Pacific Link iMedia: Becoming a Full Service Interactive Agency
Case 6 Eli Lilly in India: Rethinking the Joint Venture Strategy
Case 7 Giant Inc.: Formation of the A-Team
Case 8 Reinventing the San Miguel Corporation
Case 9 Tata Motors' Acquisition of Daewoo Commercial Vehicle Company
Case 10 ING Insurance, Asia-Pacific
Case 11 Rodamas Group: Designing Strategies for Changing Realities in Emerging Economies
Case 12 Taming the Dragon: Cummins in China
Case 13 Dabur India Ltd.: Globalization
Case 14 Ethics of Offshoring: Novo Nordisk and Clinical Trials in Emerging Economies
Case 15 Mattel and the Toy Recalls (A)