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Marketing

Concerned with the description and prediction of decision outcomes.

About This Research Group

Marketing is fundamentally concerned with the description and prediction of decision outcomes, involving all aspects of an organization that relates to its customers, competitors, distributors, and business regulators. It is an interdisciplinary field that draws theories and methodologies from a variety of sources including psychology, sociology, mathematics, statistics, and economics.

Ivey researchers reflect the breadth of the field, including consumer researchers, marketing strategy researchers, and marketing modeling scholars.

Ivey's marketing faculty regularly publish in marketing's top journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. 

Faculty

Kersi D. Antia

Kersi D. Antia

Associate Professor
Neil Bendle

Neil Bendle

Assistant Professor
June Cotte

June Cotte

Professor
Niraj Dawar

Niraj Dawar

Professor
Rod Duclos

Rod Duclos

Associate Professor
Miranda R. Goode

Miranda R. Goode

Assistant Professor
Allison Johnson

Allison Johnson

Assistant Professor
Dante M. Pirouz

Dante M. Pirouz

Assistant Professor
Matt Thomson

Matt Thomson

Associate Professor
M. (Mark)  Vandenbosch

M. (Mark) Vandenbosch

Professor,Deans' Office
Xin (Shane) Wang

Xin (Shane) Wang

Assistant Professor

Recent Publications

Whelan, J., Goode, M.R., Cotte, J., Thomson, M., 2016, "Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context", Psychology & Marketing, November 33(11): 899 - 916.

Malthouse, E.C., Calder, B.J., Kim, S.J., Vandenbosch, M.B., 2016, "Evidence that user-generated content that produces engagement increases purchase behaviours", Journal of Marketing Management, October 32(5-6): 427 - 444.

Jeffrey, J., Whelan, J., Pirouz, D.M., Snowdon, A.W., 2016, "Boosting safety behaviour: Descriptive norms encourage child booster seat usage amongst low involvement parents", Accident Analysis and Prevention, July 92: 184 - 188.