Skip to Main Content

Marketing is fundamentally concerned with the description and prediction of decision outcomes, involving all aspects of an organization that relates to its customers, competitors, distributors, and business regulators. It is an interdisciplinary field that draws theories and methodologies from a variety of sources including psychology, sociology, mathematics, statistics, and economics.

Ivey researchers reflect the breadth of the field, including consumer researchers, marketing strategy researchers, and marketing modeling scholars.

Ivey's marketing faculty regularly publish in marketing's top journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. 

Faculty

Allison Johnson

Allison Johnson

Assistant Professor
June Cotte

June Cotte

Professor
Kersi D. Antia

Kersi D. Antia

Professor
Kirk Kristofferson

Kirk Kristofferson

Assistant Professor
M. (Mark)  Vandenbosch

M. (Mark) Vandenbosch

Professor,Deans' Office
Matt Thomson

Matt Thomson

Associate Professor
Neil Bendle

Neil Bendle

Associate Professor
Niraj Dawar

Niraj Dawar

Professor
Rod Duclos

Rod Duclos

Associate Professor
Xin (Shane) Wang

Xin (Shane) Wang

Assistant Professor

Recent Publications

2018, "When One Bad Apple Spoils Consumers' Judgment of the Brand: Exposure to an Employee's Non-Workplace Transgression and Potential Remedies", Journal of the Academy of Marketing Science, July 46(4): 725 - 743.

2018, "The Misuse of Accounting-Based Approximations of Tobin’s Q in a World of Market-Based Assets", Marketing Science, June 37(3): 484 - 504.

2018, "A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations and Identify Future Research Priorities", Journal of the Association for Consumer Research, April 3(2): 130 - 146.