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Marketing

Concerned with the description and prediction of decision outcomes.

About This Research Group

Marketing is fundamentally concerned with the description and prediction of decision outcomes, involving all aspects of an organization that relates to its customers, competitors, distributors, and business regulators. It is an interdisciplinary field that draws theories and methodologies from a variety of sources including psychology, sociology, mathematics, statistics, and economics.

Ivey researchers reflect the breadth of the field, including consumer researchers, marketing strategy researchers, and marketing modeling scholars.

Ivey's marketing faculty regularly publish in marketing's top journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. 

Faculty

Allison Johnson

Allison Johnson

Assistant Professor
Dante M. Pirouz

Dante M. Pirouz

Assistant Professor
June Cotte

June Cotte

Professor
Kersi D. Antia

Kersi D. Antia

Associate Professor
M. (Mark)  Vandenbosch

M. (Mark) Vandenbosch

Professor,Deans' Office
Matt Thomson

Matt Thomson

Associate Professor
Neil Bendle

Neil Bendle

Associate Professor
Niraj Dawar

Niraj Dawar

Professor
Rod Duclos

Rod Duclos

Associate Professor
Xin (Shane) Wang

Xin (Shane) Wang

Assistant Professor

Recent Publications

Bendle, N.T., Wang, X., 2017, "Marketing Accounts", International Journal of Research in Marketing, September 34(3): 604 - 621.

Butt, M., Antia, K.D., Murtha, B., Kashyap, V., (forthcoming), "Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System", Journal of Marketing .

Ryoo, J., Bendle, N.T., (forthcoming), "Understanding the Social Media Strategies of US Primary Candidates", Journal of Political Marketing .