Taiwanese firms have always been required to be outward looking in order to survive. Due to the small market size of Taiwan and its limited natural resources, firms in Taiwan have had to embrace the opportunities of the global economy. Taiwanese firms have earned a strong reputation for their success in international trade. In recent years, an increasing number of these firms have been engaging in foreign direct investment. The actual case studies about different regions and different entry strategies in this book should be helpful to Taiwanese firms as they work in the international environment.
Decision-oriented cases are an ideal way to help teach the practice of international management. These rich illustrations are a great complement to the concepts detailed in the text chapters.
International Management: Text & Cases 5/e
TEXT
- The Internationalization Process
- The Global Business Environment
- The World of International Trade
- Managing Export Operations
- Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interface
- Licensing
- The Design and Management of International Joint Ventures
- International Strategic Formulation
- The Impact of Globalization on the Organization of Activities
- The Evolving Multinational
- The Global Manager
- Strengthening International Government Relations
- Global Leadership
- Ethical Challenges of International Management
- Managing the New Global Workforce
CASES
- Swatch and Global Watch Industry
- Selkirk Group in Asia
- Time Warner Inc. and the ORC Patents
- Nora-Sakari: A Proposed Joint Venture in Malaysia
- Blue Ridge Spain
- Whirlpool Corporation's Global Strategy
- HCM Beverage Company
- Sicom GmbH and CD Piracy
- Northwestern Corporation: a Taiwanese high-tech firm's site selection decision in Europe
- Kuorei Motors Company: suppliers' integration activities of the subsidiary of Toyota Motors in Taiwan
International Management: Cases
CASES
- Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World
- Intel's Site Selection Decision in Latin America
- Euro-Air(A)
- Samsung China: The Introduction of Color TV
- Meridian Magnesium: International Technology Transfer
- Larson in Nigeria
- DSL de Mexico S.A. de C.V.(A)
- Staffing Foreign Expansion: Rentsch Enters Poland
- Fashionsense Company - A case about how a Taiwanese eye glasses company develops its business domains and capabilities over time