Profile
Peter has over 25 years of experience in technology consulting, business development, management, and entrepreneurship. His career in tech has been focused on educating leaders about emerging technologies to find practical applications that deliver value.
Peter is currently an Account Partner with the Salesforce Professional Services telecom practice, helping Canada’s largest telcos maximize their use of AI + Data + CRM to deliver value to their customers.
Prior to Salesforce, Peter spent 7 years working with growth- and startup-stage companies in the AI space. He co-founded AutoIdea.ai in February 2022 to create a customer engagement platform for auto dealers to meet consumer demand for digital experiences, while helping dealer groups enhance profits and increase customer lifetime value. He also spent 5 years with Amelia.ai, a conversational AI and automation software company, helping Canadian companies in banking, insurance, telco, and public-sector understand and adopt AI to improve customer and employee experiences. Peter has contributed to the success of leading tech companies such as Brocade (acquired by Broadcom), Q9 Networks (acquired by Bell), and IBM.
Peter is passionate about mentoring young people beginning their career in business. He has contributed to building Ivey’s MSc. in Digital Management program as an EIR for the Ivey Digital Innovation Studio (IDIS) practicum since the program’s inception in 2021, and was an MBA IFP EIR in 2022.
In his downtime, Peter enjoys time outside (cycling, hiking, camping, golf, skiing), improving his guitar skills, trying new foods and craft beers, and exploring new destinations around the corner or across the globe with his three children.