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Over the Top Car Care

Authors: David Shaw, Elizabeth M.A. Grasby – Originally written by Anne M. Martin

Jason Lapchinski, an entrepreneur, is considering opening a high-end car detailing business. Along with a solid marketing plan, Jason must assess the financial viability of his proposed venture.

Teaching Objectives

This case is written for the introductory undergraduate level and can be used as an introduction to marketing and entrepreneurship (new business plan). Students are asked to analyze the costs and revenues, calculate a break-even and assess the potential for success. Students must also design a clear marketing plan to attract customers to this new business.

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Tags: Marketing Entrepreneurship

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