Authors: Dave Shaw, Elizabeth M. A. Grasby – Originally written by Ilana Rubin under the supervision of Elizabeth M. A. Grasby
Douglad MacDonald must decide whether to go ahead with an entrepreneurial opportunity to wholesale Scottish-themed soft toys and novelties to retailers in North America.
Teaching Objectives
This case introduces students to the analysis involved in making the decision whether to go ahead with a new business opportunity. Revenues, costs and investment date enable students to analyze the venture’s investment requirement, cash flow and its risks. This case also gives students the opportunity to evaluate the venture’s potential success from an investment point of view by applying the basic return on investment (ROI) tool.