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  • HBA
  • Reputation Management

4580A/B - Reputation Management

Communications

This course will provide students with a broader understanding of reputation risk and reputation management. Research shows that companies who invest in communications are more profitable. CEOs around the world report that reputation and risk to reputation are two of their biggest worries. This course is designed to provide students with opportunities to apply strategic communication skills to analyze current business communication challenges. Credits: 0.5

Elective

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