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The Power of Saying No with Dr. Vanessa Patrick

Oct 4, 2023 • 2:00 pm - 3:00 pm

BMO Auditorium, Richard Ivey Building


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Dr. Vanessa Patrick

Dr. Vanessa Patrick

“No” is a full sentence.

Colleagues – please join us to learn about The Power of Saying No! You are warmly invited to attend an upcoming presentation by Dr. Vanessa Patrick on Wednesday 4 October. An award-winning professor and researcher, Dr. Patrick will delve into the new science of saying no and introduce the ground-breaking concept of “empowered refusal” – a proven framework for saying no that puts you in charge of your life.

All welcome! - Faculty, Staff, Ivey and Western students

Dr. Patrick will share:

  • The psychology behind why we say yes when we want to say no
  • Why empowered refusal is a valuable superskill that helps us say no in a way that does not invite pushback from others.
  • The toolkit of three competencies you need to develop to effectively communicate an empowered no response.
  • A framework to help separate the “good-for-me” from the “not-good-for-me” activities and engagements that come our way.

Vanessa Patrick, PhD. is the Associate Dean for Research, Executive Director of Doctoral Programs (PhD and DBA), a Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.

Presented by the Institute's Women’s Leadership and Mentoring Program (LAMP)

Vanessa Patrick, PhD. is the Associate Dean for Research, Executive Director of Doctoral Programs (PhD and DBA), a Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.

She has been recognized with a number of awards for both scholarship and teaching, including the LeRoy and Lucille Melcher Faculty Excellence award from the Bauer College of Business for Research Excellence (2011), Service Excellence (2016) and Teaching Excellence (2018). In 2012, she was named one of the top 50 most productive marketing scholars worldwide by the DocSig of the American Marketing Association. She was appointed as a Fulbright Specialist (2019-24) by the U.S. Department of State Bureau of Educational and Cultural Affairs. She served in this role by visiting the Institut Teknologi Bandung in Indonesia in November 2022.

She is a regular speaker at both academic and practitioner conferences, including the Association of Consumer Research Conference, the Society of Consumer Psychology conference, the Greater Houston Women’s Chamber of Commerce annual conference, the NAWMBA Annual Gender Diversity Conference and the UH Women of Color Coalition.

She is a prominent scholar in her field and serves on editorial and policy boards of leading academic journals. She is currently an Associate Editor for the Journal of Marketing Research and the Journal of Marketing. Visit her at vanessapatrick.net.

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Free