Institute Case Milestones
A total of over 250,000 Institute cases have been sold across 115 countries since 2010, as indicated by the map below. Through these cases, over 1000 educational institutions and other organizations have deepened their learning on leadership and leader character, including universities such as INSEAD Singapore, Massachusetts Institute of Technology (MIT), Johns Hopkins University, Lagos Business School, Reykjavik University, and Royal Military College of Canada, and companies such as Aecon, McGraw Hill Inc., Apple Inc., TD Ameritrade, Toshiba, and Warner Bros Entertainment.
Featured Bestselling Cases on Leader Character
October 20, 2023
A business world characterized by volatility, uncertainty, complexity, and ambiguity (VUCA) presents many leadership and governance challenges to businesses large and small. Smaller family firms, in particular, need to demonstrate resilience both in navigating changes that arise from VUCA conditions and in staying firm on the core purpose with which their enterprises were founded. Cases A and B present the approach of a family firm based in Toronto, Canada, that manufactures and markets industrial vacuum systems. The cases provide an opportunity for instructors to convey the trials and tribulations faced by the founder and his successor in building a purpose-driven organization and in staying on the committed path of responsible leadership and governance.
January 29, 2021
Isaac Park was only six weeks into the role of leading all technology operations for Primal Leadership Solutions, a global leadership advisory organization that offered consulting services and executive recruitment. The lifeblood of the business was its database, which contained the critical and comprehensive information for all of the organization’s past and current projects as well as its employees, clients, and recruits. The legacy system had to be replaced by a single, efficient, and reliable database. Although implementing a new database sounded straightforward, about halfway through implementation, pandemonium had broken out. The project’s leader was asked to step aside, and Park was asked to step in as the new leader. Park knew that going back to the old system was not the right answer; it was imperative that the company find a way forward. Both Park’s own credibility and the credibility of the project were on the line.
December 7, 2020
After only two years on the job, a successful young female engineer encountered a critical and independent decision-making scenario in a profession traditionally dominated by males. She identified a safety risk in a construction project as she was driving to work and decided to ask the crew to stop their work for a safety assessment. The issue raised several key factors that she had to address in her attempt to manage risk. Her decision to shut down a field project in a residential neighbourhood was based on various considerations, given her assessment of an imminent threat to public safety. Was she right to stop the construction project? Could she have done things differently?
May 31, 2018
In 2015, nine black Americans were killed in a racially motivated shooting spree. The incident fuelled ongoing racial tensions in the United States and launched a conflict over the presence of Confederate memorials in public spaces. When the push to remove Confederate memorials began, the task for Mitch Landrieu, the mayor of New Orleans, was to deal with the city's notable Confederate monuments and the conflict they engendered in a city divided along racial lines demographically, economically, and historically. On May 19, 2017, Landrieu addressed the public. Students have the opportunity to evaluate the speech, consider why Landrieu chose this occasion to address the public, and determine what the speech reveals about his leadership character.
Award-Winning Cases on Leader Character
AWARD WINNER: Fourth Place in the 2025 Ivey Women Investing in Leadership Case Writing Competition
February 27, 2026
This video case series is part of a collection of cases focused on real-world, real-life leaders who are on a personal journey toward greater responsibility to those in need a voice and an opportunity to be heard and listened to. This case highlights the journey of Emma Mcilroy, founder of Wildfang, a company focused on bold, gender-inclusive fashion. Emma is an entrepreneur, motivational speaker, mentor, author, feminist, mother, and member of the LGBTQ+ community. Through each seminal moment and experience highlighted in the case, students are invited to reflect on various examples of responsible leadership, including the associated impacts realized through the various life phases illustrated. The case does not seek to heroize or villainize any individual or group. Instead, it is an exploration of an individual’s purposeful journey following a sequence of events and defining moments.
AWARD WINNER: EFMD Case Writing Competition Award, 2024
March 25, 2022
In early 2021, McKinsey & Company (McKinsey) agreed to pay US$573 million to end US state-level investigations into claims that it had helped exacerbate the global opioid crisis. Tom Peters, an influential and highly respected management guru, was upset by how far his former employer had been willing to go in helping US drug maker Purdue Pharma LP increase sales of OxyContin, a narcotic-based painkiller that helped drive an opioid epidemic responsible for hundreds of thousands of tragic deaths. As far as Peters was concerned, there was no question as to whether what McKinsey did was wrong: it had ignored the “moral responsibility of business” by helping an unethical client maximize profit by aggressively promoting the wide-scale use of a highly addictive drug. In addition to asking why McKinsey was still open for business, Peters posed a previously unimaginable question: “At this moment in time, why would anyone want to go to work for McKinsey?”
Winner of the EFMD Global 2023 Case Writing Competition, Responsible Leadership, sponsored by Cork University Business School.
Selected Cases on Leader Character
October 20, 2025
Jesse Singleton, founder and owner of Kingdom Coffee, reflected on the struggles of his father, Jim Singleton, with homelessness and addiction. Inspired by his father’s journey to recovery, Jesse opened Kingdom Coffee as a mission-driven coffee roasting and retail company, using the proceeds to help those struggling with homelessness and addiction. Proud of the business’s growth, Jesse considered a new opportunity: a partnership with a local brewery to launch a cold brew and a beer. Although the collaboration promised financial benefits and brand exposure, Jesse questioned whether it was aligned with Kingdom Coffee’s mission and vision.
September 19, 2025
The case illustrates the complexity of sustainable development and how character equips leaders to address and resolve challenging dilemmas. It highlights the challenges encountered in 2021 by an urban strategist and architect who was engaged to support a luxury community development project in Maravida, Belize, and who was a seasoned and values-based leader who had worked with partners from across the world to support the planning and development of multi-phased projects. The case describes an instance of misalignment stemming from a proposed change in direction in the Maravida project, which prompted conflicting interests and values for investors. The leader had to decide whether to stay with or leave the project.
Adam Goodes: A Journey of Growth and Resilience by Kanina Blanchard, Dusya Vera, and Vania Sakelaris
July 17, 2025
This case highlights the journey of Adam Goodes, a former Australian Football League (AFL) professional player and advocate for Indigenous rights and anti-racist causes. Through each seminal moment and experience highlighted in the case, students will be invited to reflect on examples of responsible leadership, including the associated impacts realized through the various life phases illustrated. The case does not seek to heroize or villainize any particular individual or group. Rather, it is an exploration of an individual’s purposeful journey, following a sequence of events and defining moments.
June 13, 2025
Striving to be agents of change and make a positive impact on people and the planet, leaders at various levels and in different stages of their careers can find themselves overwhelmed by resistance and even pushback. As some say, “Trying to do the right thing is like pushing a boulder uphill with one arm tied behind my back!” Making a change to the status quo requires challenging norms and conventions around who and what to privilege in decision-making. By doing so, leaders are often thrust into the line of fire—unprepared to navigate conflicting values and expectations.
June 6, 2025
Linda Hasenfratz, chief executive officer of Linamar Corporation, had a decision to make after the COVID-19 pandemic with regard to a return-to-work requirement that would impact the team at the head office in Guelph, Ontario, Canada. Hasenfratz had to take many factors into consideration as she prepared to announce the five-day-a-week return-to-work mandate, one that she was aware could prove to be unpopular and could potentially result in strategic and operational risks stemming from the impacted employees. These included the potential loss of key individuals, as well as intellectual capital and skills, during a time when the world was dealing with workforce-related pressures, including talent shortages, stemming from trends such as “quiet quitting” and “the great resignation,” consequences of the global pandemic.
April 29, 2025
Red Bull Racing, a high-profile Formula 1 (F1) motorsport team, was gearing up for the beginning of the 2024 season. With increased viewership and scores of new fans due to the Netflix docuseries Drive to Survive, F1 was enjoying a surge in popularity. Red Bull Racing’s star driver was the favourite to win the upcoming season-opening race in Bahrain. But then the scandal hit: On February 5, 2024, news broke that Team Principal Christian Horner had been accused of “inappropriate and controlling behaviour” by a female staff member. Amid the controversy of the ongoing investigation, leaked messages, team infighting, and the loss of the important demographic of female fans, Red Bull Racing had to decide: Should they fire Horner or keep him?
May 28, 2024
On February 10, 2023, Toronto mayor John Tory stunned the city by holding an evening press conference to announce his resignation. Tory admitted to having an inappropriate relationship with a junior staff member in his office. While Toronto city council scrambled to deal with the fallout of Tory’s abrupt announcement, public opinion about it was deeply divided. From politicians to pundits to the general public, it seemed everyone had something to say about Tory stepping down as mayor and the reason why he did so. In the absence of clear rules and regulations, what should Tory have done? Was his resignation, as some said, too hasty? Or was he correct to step down?
November 14, 2023
The case highlights the courage, tenacity, and drive of a young woman pursuing her law degree part-time while working full-time in a financial role in Maryland. She applied to a posting for a government relations role in her parent company’s head office in Washington, D.C. The job involved advocacy work with members of the US Congress, which aligned with her interests even though it was intended for candidates several levels above her current role. However, given her interest in the opportunity, she reached out directly to the hiring executive, bypassing her manager and circumventing her organization’s standard human resources processes and protocols. She left the call with a request for an interview, although she thought that it could result in either a rapid climb or a painful fall from grace with reputational risk, which could impact her future career. Time would soon tell.
September 15, 2023
Lisa LaFlamme was the trusted face of CTV National News. In 2022, she was at the height of her career. It was therefore a shock to her colleagues and viewers when, on August 15, 2022, she posted a video on Twitter to announce that she had been abruptly ousted from CTV by its parent company, Bell Media Inc. (Bell Media). Bell Media was hit with seemingly never-ending waves of negative press, including speculation that sexism and ageism had been the reasons behind LaFlamme’s ousting. The choice to get rid of LaFlamme, and the manner in which that choice was exercised, had lasting negative effects that Bell Media surely had not anticipated. Looking back, was replacing LaFlamme unequivocally the wrong choice? Or could it have been handled in a way that would have prevented such backlash?
Anglogold Ashanti: Navigating Pathways in the Face of Challenge by Gerard Seijts and Vania Sakelaris
April 21, 2022
The chief financial officer (CFO) of AngloGold Ashanti Limited (AngloGold Ashanti), one of the world’s largest gold mining companies, had for one year served as the company’s interim chief executive officer (CEO). In the summer of 2021, she accepted an invitation to speak at a luncheon for young female business leaders in the mining industry prior to learning of the unsuccessful outcome of her attempt to secure the permanent CEO position. The company had just announced that a man and seasoned CEO from Colombia would be assuming the role. She now found herself struggling with how to best position her message of inspiration to the young leaders, given the personal impact of the outcome of the CEO search. As a values-based leader, she acknowledged the importance of delivering a message of hope to the aspiring leaders, as well as the importance of honouring her own values. The outcome of her application for the permanent CEO position had also left her with the decision of whether to stay with or leave the organization.
September 30, 2021
The exercise directs students to watch specific scenes from the movie Hidden Figures, which is loosely based on the book by Margot Lee Shetterly that tells the story of three African American women who were mathematicians working at the Langley Research Center in Virginia in the 1960s. The women encountered racism and sexism as they attempted to contribute to the Center’s work for the National Aeronautics and Space Administration (NASA) and its space race with the Soviet Union. The clips assigned to students for viewing portray moments of leadership in the story of the three Black women who were considered “human computers.” The students are expected to view the assigned clips and consider how the scenes portray leadership and what character dimensions the actors demonstrate in their roles.
August 22, 2021
Honorable Mention; DEI Global Case Writing Competition. COVID-19 had been one of the deadliest pandemics ever seen, causing nearly two million deaths and 100 million cases worldwide. With no vaccine in sight for the public until at least January 2021, Dr. Bonnie Henry, the provincial health officer of British Columbia (BC), had to steer the Canadian province through the COVID-19 pandemic. Had Dr. Henry overlooked the implications that factors such as ethnicity, language, and race had for the fight against COVID-19? Public health messaging destined for racialized and diverse communities was inherently complex, and social media had already erupted with posts from many frustrated members of visible minority communities. Dr. Henry wondered what communications strategy, if any, should be urgently set in motion to help curb the increase in COVID-19 cases. Who should the communications strategy target? What message should be delivered and through what channels? The lives of BC residents were in Dr. Henry's hands.
June 22, 2021
In 1989, Tracy Edwards, at age 26, led the first all-female crew in the prestigious and grueling 59,264-kilometre (32,000 nautical mile) Whitbread Round the World Race. Edwards had developed a deep love for sailing in general and for the Whitbread Round the World Race in particular. However, she soon found that it was impossible, as a woman, to participate as a fully integrated member of a crew. Hence, she sought to organize an all-female team to compete in the race. She located, bought, and restored an old racing yacht, which eventually was christened Maiden. The idea of a team of women racing in the Whitbread Round the World Race was unthinkable to many men in and around the world of yacht racing, so the backlash was predictable and intense, and the hurdles to successfully complete the race seemed insurmountable. This six-part case series chronicles the myriad challenges faced by Edwards and her colleagues before and during the race, including rampant sexism and misogyny. Each of the six cases sets the stage for the next challenge Edwards has to overcome.
May 19, 2021
In the summer of 2019, the Centre for Addiction and Mental Health (CAMH), Canada’s largest mental health teaching hospital, found itself at the centre of a high-profile media crisis after three patients absconded from care at its forensic mental health unit. The events had led to public concern from the community, the media, and the government, putting CAMH’s reputation at risk. Much of the concern manifested through stigmatizing statements due to a common misunderstanding and ignorance towards mental health, especially in the forensic area. CAMH’s chief executive officer, Dr. Catherine Zahn, and her team had to decide how they would address the crisis both externally with the public and internally in their own organization.