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Elena GoryunovaElena Goryunova
Aix-Marseille University

Toward an Integrated View of CSR, Social Capital and Innovation: A Theory of Sustained Value Creation

The current context of global knowledge economy has brought research attention to the role of organizational innovation for sustainable value creation. Drawing upon Nahapiet and Ghoshal’s (1998) conceptual framework linking tri-dimensional concept of social capital, intellectual capital and organizational advantage, we examine how Corporate Social Responsibility (CSR) might create the enabling conditions for organizational radical innovations via each social capital’s dimension (cognitive, structural and relational). We test our theoretical model on a sample of 185 companies by using PLS-SEM approach. Our empirical findings provide strong support for the hypothesized model that highlights the importance of moral leadership and associated CSR practices (employees’ participation in CSR programs, workforce diversity, and ethical climate) for sustained business performance. Important implications for management theory and practice are discussed.


I am a doctoral student in Strategy and Sustainable Development at Aix-Marseille University, France. My research interests include CSR, sustainable development, innovation, complexity science, moral neuroscience. In my PhD thesis, I explore the link between CSR and Innovation based on an integrative approach of complexity science.

I obtained a Master of Research in management science, strategy and sustainable development, from Institute of Administration and Enterprises (IAE) Aix en Provence, France in 2010 and a Master degree in World Economics from St-Petersburg’s Institute of International Economic Affairs, Economy and Law (Russia) in 2004. I also participated in a seven month exchange program ‘International Business Course’ at Karel de Grote-Hogeschool Antwerpen (Belgium).

I have some professional experience in logistics (in Belgium), law (in Russia) and finance (in France). My academic experience includes lecturing in International Strategy and Sustainable Development at IAE Aix en Provence and Sup de Co Montpellier Business School (France).

I presented my research at Academy of Management annual meeting 2013 in Orlando, US, and International Association for Business and Society (IABS) Conference 2014 in Sydney, Australia