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Centre for Building Sustainable Value

Elyssa Seidman

I grew up in Toronto but spent my summers on Lake Simcoe.  Summers gave me an appreciation for calmness and simplicity which we have lost in the day to day business shuffle.  I want to bring caring and responsibility for society back into business and widen the tunnel vision of profits and empires.  I believe my generation will change corporations and corporations will change the world. 

Additional Information

Personal Definition of Sustainability
Sustainability is taking steps to ensure we are acting with care and consideration for the environment, the people we interact with and the generations to come. It is thinking about long term implications and realizing the impact we have, so we can adjust business procedures to incorporate these stakeholders. When we practice sustainable business we will make the world a better place for everyone.


Every year since about 1999, I have been participating in United Jewish Appeal's (UJA) Walk with Israel, a 10,000 people solidarity walk that raises money and awareness to rebuild school and community centres in Israel.  Money raised helps children and families rebuild their lives and ensure a strong future.  In 2010 and 2011, rather than participate or volunteer, I took a job organizing the walk and training volunteers to ensure its success. Our efforts raised over $500,000 in the last year alone, to go towards building sustainable youth programs in Israel.

I also initiated a recycling program at my camp by increasing the number of recycling bins and encouraging reusable water bottle usage. I am concerned about the amount of waste we create and look for ways to reduce it, like buying products with less packaging, using reusable bags and containers, and keeping unwanted items out of landfills.

This summer I plan to continue working on projects for Israel, (possibly traveling there as well) through the UJA. I look forward to involving myself in sustainability programs at the organization I join full time in September.