On February 18th, the Centre for Building Sustainable Value hosted “Saving the Soil,” a discussion that brought together over 70 members of the agriculture community, including farmers, government, academics, and activists, to experience the Ivey case-based experience.
The participants shared their reactions to a new case study method and provide their insights on a new case study on “Saving the Soil”, written by Ivey professors Wren Montgomery and Tima Bansal.
The case study follows Blake Vince, a fifth-generation farmer who adheres to ‘no till’ farming techniques. It is widely known that this method is more environmentally sustainable, yet not everyone has adopted it. He wants to convince ‘tillers’ to stop tilling.
Dr. Tima Bansal led the case discussion and facilitated a passionate debate that explored the environmental impacts of farming strategies and the trade-offs between short-term financial pressures and the long-term value of investing in natural assets – especially the soil.
Special thanks to those who helped in bringing this event together: Bob Kerr, Colin Little, and Blake Vince.