Searching for the Tenth Archetype: Creating Shared Value as Part of the Sustainable Business Model Archetypes

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ABSTRACT

SThis conference paper addresses how oil and gas (O&G) companies are facing a pressing process of adaptation to a new sustainability context. We applied the sustainable business model archetypes (SBMAs) taxonomy, focusing on one O&G firm with large socio-economic importance in the Basque Country region (Spain) by gathering information via semi-structured interviews. Taking into account how multi-stakeholder collaboration and a regional focus on industrial clusters appeared to be key elements of the sustainability strategy of the case study, in this conference paper we explore further this dimension of the O&G business transformation. The research suggests that the “creating shared value” (CSV) concept explains how the case study covers various SBMAs in its strategy. Based on this, we suggest integrating the CSV concept as a tenth SBMA and propose how to continue the research by focusing on the case of the Net Zero Basque Industrial Super Cluster initiative.

BIOGRAPHY

Jaime Menéndez-Sánchez (he/him) studied mining engineering (major in energy) at the University of Oviedo and he is finishing his PhD on Business Management and Innovation at the University of the Basque Country. He currently works as researcher at the Energy & Environment Lab of Orkestra-Basque Institute of Competitiveness (University of Deusto), where he studies the linkage between regional competitiveness and the global ecological transition. His projects cover different sustainability areas, like energy policy and regulation, sustainable mobility, critical infrastructures (smart grids, hydrogen, CO2), industrial decarbonization strategies or energy geopolitics, among others. We previously worked at the Department of Sustainability and Innovation of EDP Spain.